Performance Marketing - Google

User Acquisition Manager

Own the day-to-day management of Google acquisition campaigns, including budget allocation, bidding strategy, audience targeting, and optimization workflows.

Continuously monitor and improve campaign performance to maximize efficiency and scale.

Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend.

Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures.

Possess strong analytical skills and ability to make data-driven decisions.

Manage meaningful advertising budgets and scale acquisition programs.

Show strong ownership mentality and bias toward execution.

Operate independently and make optimization decisions quickly.

Display excellent organizational skills and attention to detail.

Identify growth opportunities and execute against them.

• Experience managing Google acquisition campaigns, with significant experience running Google UAC campaigns.
• Strong understanding of mobile app acquisition and performance marketing.
• Deep familiarity with campaign optimization, bidding strategies, audience targeting, attribution, and measurement.
• Strong analytical skills and ability to make data-driven decisions.
• Experience managing meaningful advertising budgets and scaling acquisition programs.
• Ownership mentality and bias toward execution.
• Comfortable operating independently and making optimization decisions quickly.
• Excellent organizational skills and attention to detail.
• Ability to identify growth opportunities and execute against them.