Performance Marketing - Google Ads Media Buyer

About the role

Join a powerhouse performance marketing team as a Google Ads Media Buyer, where you will launch, manage, and scale paid search campaigns across multiple verticals. The ideal candidate has hands-on experience managing performance-focused Google Ads campaigns, optimizing toward profitability, and using data to improve lead quality, conversion rates, and return on ad spend.

Responsibilities

• Build, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and other applicable campaign types.
• Conduct keyword research, competitor analysis, and market research to identify new campaign opportunities.
• Develop campaign structures, keyword strategies, audience targeting, bidding strategies, and budget allocations based on performance goals.
• Write, test, and optimize ad copy, headlines, extensions, landing page messaging, and creative concepts.
• Monitor campaign performance, pacing, lead quality, conversion rates, cost per acquisition, return on ad spend, and overall profitability.
• Analyze search term reports and regularly add negative keywords to improve traffic quality and reduce wasted spend.
• Build and manage remarketing audiences, customer lists, demographic targeting, geographic targeting, and other audience segments.
• Collaborate with designers, developers, product teams, and landing page teams to improve conversion rates and campaign performance.
• Set up, validate, and troubleshoot conversion tracking, attribution, call tracking, pixels, tags, and offline conversion imports.
• Develop and execute structured testing plans across ads, keywords, bidding strategies, audiences, landing pages, and campaign structures.
• Identify opportunities to scale profitable campaigns while maintaining performance and lead quality.
• Monitor account health, policy compliance, disapprovals, suspensions, and other platform-related issues.
• Prepare regular performance reports for leadership, providing clear insights, recommendations, and next steps.
• Stay current on Google Ads updates, automation tools, artificial intelligence capabilities, platform changes, and performance marketing trends.

Requirements

• 2+ years of experience managing Google Ads campaigns in a performance marketing, lead generation, agency, or direct-response environment.
• Demonstrated experience managing meaningful monthly advertising budgets and scaling profitable campaigns.
• Strong understanding of Google Ads campaign structures, keyword match types, bidding strategies, Quality Score, conversion tracking, attribution, and audience targeting.
• Experience optimizing campaigns toward measurable performance goals such as cost per lead, cost per acquisition, return on ad spend, revenue, and profit.
• Experience with Google Analytics, Google Tag Manager, Looker Studio, call tracking platforms, and other reporting or attribution tools.
• Strong analytical skills with the ability to identify trends, diagnose performance issues, and turn data into actionable decisions.
• Growth-oriented and constantly looking for new keywords, audiences, campaign types, landing pages, and testing opportunities.
• Technology-forward with a passion for staying current on paid media tools, artificial intelligence, automation, and emerging advertising strategies.
• Ability to quickly learn new software, systems, tracking platforms, and marketing technologies.
• Strong organizational, communication, and problem-solving skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment while maintaining attention to detail.
• Experience in lead generation, financial services, insurance, home services, or other high-volume performance marketing verticals is preferred.

Benefits

• Flexible work hours, including remote work options.
• Generous benefits package, including comprehensive health insurance, retirement savings, and paid time off.
• Professional development opportunities and education reimbursement.
• Daily catered meals from local restaurants.
• Barista Coffee Bar with premium espresso machine and endless coffee varieties.
• Fully stocked kitchen with healthy snacks and treats.
• Modern office space designed for creativity with pool and ping-pong.