Performance Marketing
About the role
This is a paid acquisition-focused role on the Growth team, based in San Francisco, reporting directly to the Head of Growth and working closely with founders to scale HappyRobot's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline. This is our first dedicated performance marketing hire. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale.
Responsibilities
- Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
- Own campaign planning, budget allocation, optimization, and reporting end-to-end
- Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
- Partner with design and content to build high-converting ad creative and landing pages
- Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
- Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
- Test and scale new channels as HappyRobot's audience and go-to-market motion evolve
- Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time
Requirements
- 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
- Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
- Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
- Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
- Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
- Good taste and basic design skills; leverage AI tools to move 10x faster
Qualifications
- Nice to Have: Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers
- Experience scaling paid channels from early traction to meaningful, repeatable spend
- Prior experience building and managing a performance marketing team
- Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)
Benefits
- Opportunity to work at a high-growth AI startup, backed by top investors
- Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10
- Ownership & Autonomy - Take full ownership of projects and ship fast
- Top-Tier Compensation - Competitive salary + equity in a high-growth startup
- Comprehensive Benefits - Healthcare, dental, vision coverage
- Work With the Best - Join a world-class team of engineers and builders
Schedule
Full-time, remote-friendly position
Pay
Competitive salary + equity in a high-growth startup
Company Overview
Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide. Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.
Why Join Us?
- Opportunity to work at a high-growth AI startup, backed by top investors
- Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10
- Ownership & Autonomy - Take full ownership of projects and ship fast
- Top-Tier Compensation - Competitive salary + equity in a high-growth startup
- Comprehensive Benefits - Healthcare, dental, vision coverage
- Work With the Best - Join a world-class team of engineers and builders
Our Operating Principles
- Extreme Ownership
- Craftsmanship
- Majo
- Urgency with Focus
- First-Principles Thinking
Personal Data Processing
The personal data provided in your application and during the selection process will be processed by Happyrobot, Inc., acting as Data Controller. By sending us your CV, you consent to the processing of your personal data for the purpose of evaluating and selecting you as a candidate for the position. Your personal data will be treated confidentially and will only be used for the recruitment process of the selected job offer. In relation to the period of conservation of your personal data, these will be eliminated after three months of inactivity in compliance with the GDPR and legislation on the protection of personal data. If you wish to exercise your rights of access, rectification, deletion, portability or opposition in relation to your personal data, you can do so through security@happyrobot.ai subject to the GDPR. For more information, visit https://www.happyrobot.ai/privacy-policy.
Application Instructions
By submitting your request, you confirm that you have read and understood this clause and that you agree to the processing of your personal data as described.