Performance Marketing Lead
O Positiv Health · Santa Monica, CA · 1 mo ago
On-siteMarketing$110k–$130k/yrFull-time
Responsibilities and Duties
- Contribute to performance marketing strategy: bring fresh perspective and identify untapped opportunities to drive customer & revenue growth while achieving CAC & scale targets
- Build, optimize, and manage strategy for campaigns in Meta, Google, TikTok, Pinterest, Snapchat, and other paid channels
- Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
- Efficiently use analytics tools (GA4, Shopify, Claude) to track KPIs, develop actionable insights and present findings to stakeholders
- Stay close to platform changes, ad format updates, and industry trends, and share learnings across the team.
- Provide flexible bandwidth across channels so the team can move faster, test more, and respond to opportunities as they emerge.
- Partner with creative, retention, and e-commerce to build tactics, creatives, and UX improvements that drive higher AOV/LTV & CVR
- Consider omni-channel impact of performance marketing efforts and utilize these insights to direct performance marketing strategy
Qualifications and Skills
- Experience:
- Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
- 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
- Expertise in Meta with knowledge or high level of interest in all performance marketing channels
- Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
- Strong, clear, timely communicator who tailors the message and cadence to the audience
- Budgetary experience including proven optimization for strong CPA/CAC goals required
- Interpersonal:
- Strong leadership & communication skills: listen, mentor, and teach by example
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to learning new social platforms and advertising technologies
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Excitement for startups and building from the ground up
- Additional Preferred Experience and Skills:
- Startup and/or e-commerce experience is a plus
- Experience navigating healthcare or restricted advertising spaces is a plus
- Experience with Claude and performance report automation/dashboard creation is a plus