Performance Marketing Lead

Communities & Partnerships

• Mentorship for affiliate, widget, and ad-based partnerships
• Performance tracking
• Optimization opportunities
• Messaging alignment
• Create clarity around ownership between internal resources, agencies, and partners
• Establish lightweight processes that scale without adding friction

Responsibilities

• Write, test, and optimize high-converting copy and creative direction for: Paid and organic social media, Paid and lifecycle email campaigns, Display, retargeting, and OTT/CTV ads
• Build, launch, and optimize campaigns directly across: Social media platforms, Email marketing platforms
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC
• Own end-to-end social media marketing strategy, including: Paid social performance, Organic social content strategy and publishing, Channel growth, engagement, and brand consistency
• Align social storytelling with performance goals and campaign calendars
• Own day-to-day performance across: Paid Social, OTT / CTV advertising
• Define channel strategy, testing roadmaps, and budget allocation
• Partner with analytics and leadership to assess incrementality and efficiency
• Agency Performance Oversight
• Serve as the primary owner of all paid media agencies
• Set strategy, goals, and performance expectations
• Review campaigns, creative, and performance weekly
• Push agencies beyond reporting into active optimization and testing
• Ensure agency work complements—not replaces—internal execution
• Recommend when to scale, pause, or reallocate spend across channels
• Internal Team Leadership & Partner Oversight
• Lead and mentor a lean internal marketing team
• Lead and mentor a lean internal marketing team
• Own performance KPIs, including: ROAS, CAC, CPA, LTV, Conversion rates across the funnel, Incrementality by channel
• Translate insights into clear actions and recommendations
• Deliver concise, executive-ready performance updates

Requirements

• 5+ years in performance or growth marketing lead or equivalent
• Proven experience writing and optimizing conversion-focused copy for paid media and email
• Hands-on experience with: Paid and organic social media, Email marketing platforms - Klaviyo (preferred)
• Strong working knowledge of SEM/PPC and OTT/CTV
• Experience managing agencies and small, high-impact teams
• Data-driven mindset with strong analytical instincts

Preferred Experience

• In travel, e-commerce, marketplaces, or high-intent consumer products
• Familiarity with affiliate marketing, widgets, and partner-driven acquisition
• Experience with CRO, landing-page optimization, and attribution models