Performance Marketing Lead

About the role

Performance marketing is one of our most important growth levers. As we scale across markets, we need someone who can own paid social and paid search end-to-end, from strategy through daily execution. We’re looking for a Performance Marketing Lead who is genuinely hands-on: someone who is just as comfortable pulling campaign data at 9am as they are presenting channel strategy to leadership. You’ll own performance across Meta, TikTok, Google, YouTube, and Google App Campaigns. On some channels you’ll execute directly; on others you’ll direct and manage external agencies. You’ll work closely with the Head of Performance Marketing and partner with Brand, Data, and Regional teams to make paid channels perform. This is a high-ownership role with real budget responsibility and a direct line to growth impact.

Responsibilities

• Own paid social and paid search day-to-day, with support from external agencies where needed.
• Own campaign management across paid social (Meta, TikTok, Snapchat) and paid search (Google Search, Google App Campaigns, YouTube), from setup through optimization.
• Hit CAC and ROAS targets across channels, making smart budget decisions in real time based on performance data.
• Run structured creative tests to identify winning ad formats, hooks, and messaging, and translate results into clear briefs for the creative team.
• Build and maintain dashboards and reporting that give the team clear visibility into channel performance and efficiency.
• Manage day-to-day relationships with paid media agencies, holding them accountable to clear deliverables and performance standards.
• Partner with the Data team on attribution, incrementality testing, and audience segmentation to sharpen targeting and measurement.
• Monitor platform updates, algorithm changes, and new ad formats, and proactively test what’s relevant for TapTap Send.
• Support market expansion by standing up paid channels in new geographies and adapting playbooks to local audiences.
• Collaborate with Regional teams to localize creative and messaging without losing performance or consistency.

Requirements

• 6+ years of hands-on paid marketing experience, with strong working knowledge of both paid social and paid search.
• Managed campaigns on Meta and Google (including App Campaigns and YouTube) and know these platforms in detail.
• Comfortable owning meaningful budgets and making daily optimization decisions with real accountability.
• Know how to run creative tests properly: clear hypotheses, clean setups, honest reads on results.
• Analytical; can build your own reports, identify what’s actually driving performance, and communicate findings clearly to non-technical stakeholders.
• Can manage external agencies effectively: setting clear goals, reviewing their work critically, and pushing back when needed.
• Moves fast and is comfortable with ambiguity; doesn’t wait for perfect information before making decisions.
• Cares about the output, not just the process; if something isn’t working, changes it.

Nice to have

• Experience in fintech, remittances, or consumer financial services.
• Experience marketing to diaspora or immigrant communities.
• Experience running acquisition across multiple international markets simultaneously.