Performance Marketing Lead

About the role

This is a chance to build Trove's entire paid acquisition function from scratch and own it end to end: the channels, the creative, the testing machine, and the outcomes. It's a hands-on role for someone who has scaled paid acquisition for an early stage consumer product.

Responsibilities

• Lead, run, and iterate all paid growth across Meta, Google, TikTok, and emerging channels
• Build a high-velocity testing engine, running experiments and killing or scaling based on the data
• Partner with Design to develop creative that resonates with collectors
• Own the CAC, ROAS, and LTV math, and defend every number behind a spend decision
• Own the funnel tracking and attribution behind every spend decision, partnering with engineering to automate it
• Scales and manages paid budget efficiently, from early tests to meaningful spend
• Build campaigns that capitalize on collectibles culture and the moments driving it
• Use AI automation to handle the busywork so your time goes to the work only a human can do
• Make big bets, move quickly, and have fun doing it

Requirements

• 7+ years of hands-on performance user acquisition for a B2C product
• Owning the CAC, ROAS, and LTV math and defending every number
• Deep expertise in Meta or Google, with fluency across several channels
• Working technically and analytically, comfortable in SQL and diving into the data on your own
• Building from zero, with no existing growth machine or agency to fall back on

Qualifications

• A genuine interest in collectibles, gaming, sports, or adjacent culture is a strong plus

Skills

• Strong analytical skills
• Experience with SQL and data analysis
• Ability to build and manage paid acquisition strategies
• Experience with multiple paid channels (Meta, Google, TikTok)
• Experience with AI and automation tools

Benefits

The team is headquartered in NYC and hiring for flexible in-person work.

Pay

Competitive compensation package including highly competitive base salary, free health insurance, flexible time off, and meaningful equity.

Schedule

Flexible in-person work from the team's headquarters in NYC.