Performance Marketing

About the role

This is a paid acquisition-focused role on the Growth team, based in San Francisco, reporting directly to the Head of Growth and working closely with founders to scale HappyRobot's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline.

Responsibilities

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
• Own campaign planning, budget allocation, optimization, and reporting end-to-end
• Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
• Partner with design and content to build high-converting ad creative and landing pages
• Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
• Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
• Test and scale new channels as HappyRobot's audience and go-to-market motion evolves
• Lay the groundwork for a performance marketing team as budget and scope grow, and hire and manage that team over time

Requirements

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
• Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
• Good taste and basic design skills; leverage AI tools to move 10x faster

Qualifications

• Nice to Have: Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers, experience scaling paid channels from early traction to meaningful, repeatable spend, prior experience building and managing a performance marketing team, familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)

Skills

• Strong analytical skills
• Comfort working in a fast-paced environment
• Good taste and basic design skills

Benefits

• Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10
• Competitive salary + equity in a high-growth startup
• Comprehensive benefits including healthcare, dental, vision coverage
• Talent Density and Meritocracy
• First-Principles Thinking

Pay

Competitive salary + equity in a high-growth startup

Schedule

Full-time