Performance Marketing Analyst, Senior

About the role

We’re in the financial services industry, but we’re not a bank. We’re in the “people” business. Inspired by the credit union philosophy of “people helping people,” we’ve developed a strong and growing tradition of investing in our employees, our members, and our community. OnPoint is the largest community-owned credit union in Oregon – and we’re growing! Our growth provides great opportunities for you to reach your personal and professional goals. We value enthusiasm, commitment to outstanding performance, and providing opportunities to truly make a difference. If you are looking to join a team of dedicated, collaborative, and passionate individuals, OnPoint is looking for our next Marketing Operations Manager.

Responsibilities

• Lead the development and continuous improvement of marketing performance measurement frameworks across campaigns, channels, and initiatives.
• Design and maintain standardized reporting structures to ensure consistency and reliability across all marketing performance data.
• Analyze complex data sets from multiple sources, including digital platforms, marketing systems, enterprise data sources, and internal reporting systems, to identify trends and performance drivers.
• Analyze and connect marketing performance data with enterprise and member-level data sources to identify trends, business impact, and downstream performance outcomes.
• Ensure accuracy, consistency, and integrity of marketing performance data and reporting.
• Translate data into clear, actionable insights, proactively identifying opportunities to improve marketing effectiveness.
• Partner with the broader marketing team to deliver performance reporting, strategic insights, campaign optimization recommendations, and cost-to-impact analysis that support marketing leadership and organizational decision-making.
• Partner with Technology, Data, and Business Intelligence teams to support access to marketing and enterprise data needed for performance analysis and reporting.
• Utilize SQL, AI-assisted querying tools, or similar data access methods to independently explore, validate, and interpret marketing and business performance data where appropriate.
• Support attribution analysis and measurement approaches that connect campaign activity to member engagement, product adoption, and organizational outcomes.
• Support the development of testing frameworks and measurement approaches to evaluate marketing effectiveness.
• Identify data gaps, inconsistencies, or tracking issues and work with appropriate teams to resolve them.
• Continuously improve reporting processes, data visualization, and insight delivery to enhance clarity and usability.
• Act as a subject matter expert on marketing performance data, providing guidance and insight to support cross-functional decision-making.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience
• 7+ years of experience in marketing analytics, data analysis, or related roles
• Experience working with marketing performance tools (e.g., GA4, CRM systems, marketing platforms)
• Experience working with complex or multi-source data environments for reporting and analysis
• Strong proficiency in Excel and/or data analysis tools
• Experience developing reporting frameworks and dashboards

Skills & Competencies

• Advanced analytical and problem-solving skills
• Ability to interpret complex data and translate it into clear, actionable insights
• Strong experience with marketing performance measurement and analytics tools
• Strong attention to detail and commitment to data accuracy
• Ability to synthesize data from multiple sources into a cohesive performance narrative
• Familiarity with SQL, AI-assisted querying tools, or modern data exploration platforms
• Understanding of attribution methodologies and the relationship between marketing activity and downstream business outcomes
• Strong communication skills, including executive-level data storytelling
• Ability to influence decisions through data and insights
• Proactive mindset with a focus on continuous improvement
• Ability to manage complex reporting needs and multiple priorities

Benefits

We take care of our Members, and OnPoint takes care of us by offering employees a generous vacation package, incentives, competitive hourly pay, 100% - paid employee medical, dental and vision premiums, Tri-Met / parking passes, 401k matching, tuition reimbursement and more!