Performance Creative Strategist, Paid Social (DTC)
About Homestead Studio
Homestead Studio is a performance-driven digital growth agency built for direct-to-consumer (DTC) brands. We write, build, and iterate ad creative for Meta, TikTok, and other paid social platforms, using real performance data to decide what gets made next.
What You'll Do
Own creative strategy for a portfolio of DTC clients — master their brand voice, product positioning, customer psychology, and competitive landscape so every brief you write is informed and specific
Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ad formats optimized for Meta and TikTok acquisition campaigns
Analyze ad performance data weekly — review hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS to identify creative winners, diagnose underperformers, and build iteration roadmaps
Develop and present creative testing frameworks — outline testing variables, write hypotheses, and execute creative based on data-backed insights
Identify content gaps and whitespace opportunities by conducting social listening, competitor audits, and trend analysis across platforms
Collaborate with designers and editors, reviewing ad quality and ensuring every deliverable meets creative and performance standards before it goes live
Manage client approvals and feedback loops, incorporating notes into final deliverables while keeping projects on track
Leverage AI tools (we use Claude) to accelerate research, scripting, and creative iteration — you're expected to work with AI as a daily tool in your workflow, not treat it as a novelty
Report on creative performance, emerging trends, and strategic recommendations to account managers on a weekly cadence
What We're Looking For
2+ years of hands-on experience writing direct response ad creative (scripts, briefs, ad copy) specifically for DTC brands running paid social acquisition campaigns
Demonstrated ability to analyze ad creative performance data (hook rate, thumbstop, CTR, ROAS, CPA) and translate findings into new creative strategies and iterations
Strong understanding of direct response copywriting principles: hooks, offers, CTAs, urgency, social proof, and storytelling frameworks that convert
Experience writing UGC-style scripts and briefs, including talent direction and shot-by-shot breakdowns
Familiarity with TikTok ad creative and trends
Hands-on experience using AI tools (Claude, ChatGPT, or similar) to support creative workflows — research, brainstorming, scriptwriting, competitive analysis, or performance interpretation
Experience working agency-side with multiple DTC clients simultaneously
Working knowledge of creative analytics tools like Motion
Experience with project management and communication tools like Asana and Slack
Graphic design experience is not required, but you should know enough about design best practices to QA creative output effectively
Benefits (US-based only)
Health, Dental & Vision (fully covered by Homestead) + 401K matching available
15 Days PTO (prorated based on start date), plus 11+ paid holidays
Wellness credit benefits
Diverse and forward-thinking environment
Exciting career growth opportunities
A company culture that values freedom, responsibility, and impact-driven work
Additional Information
This is a fully remote role. Candidates must be able to work standard business hours (9:00 AM–5:00 PM) in ET, CT, MT, or PT time zones.
Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.