Paid Social Specialist, DTC Performance Marketing

About the role

The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC. This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles. Experience media-buying directly on social platforms is a must.

Key Responsibilities

• Leads on day-to-day activation, optimization, and performance in-platform and with agency against DTC category revenue and forecast
• Supports the paid social strategy within each brand, customizing based on the category’s full funnel activation and DTC revenue needs
• Aids in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel
• Responsible for brand and category reporting on a weekly basis and as ad hoc deliverables are requested, sharing cross-functionally on a regular cadence
• Pairs with creative teams to produce high-impact, platform-specific content that drives revenue efficiently
• End-to-end creative process management such as briefing, feedback, legal approvals, trafficking, and reporting
• Collaborates closely with DTC teams on promotional periods, SKU assortment, and site changes
• Works and communicates closely with Manager on day-to-day deliverables
• Maintains awareness of competitor channel activity, spend, and creative to inform our strategy
• QA'ing agency work, ensuring accuracy and excellence in execution

Qualifications

• 1-2 years of prior paid social buying directly in platform, brand- or agency-side, Meta and TikTok experience preferred
• E-commerce or B2C experience media experience preferred
• Foundational experience with data manipulation in Excel and data dashboards
• Excellent time management and organizational skills
• Foundational understanding of the performance media landscape and total marketing mix
• Excellent communication skills, with the ability to work with a variety of styles and personalities
• Thrives in a fast-paced environment, prioritizes and manages multiple deliverables
• Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.