Junior Creative Strategist (Paid Social & Catalog Performance)

About Genus AI

Genus AI is the operating layer for AI-native commerce. We help leading D2C brands turn their product catalog into a performance engine—combining feed infrastructure, creative automation, and performance intelligence to unlock revenue from paid media. We sit at the intersection of: Product data, AI-driven creative generation, Performance analytics, Paid social infrastructure. Our platform powers catalog-driven advertising across Meta, TikTok, and beyond— for brands serious about scale.

Requirements

• The Role: We are hiring a Junior Creative Strategist—not just a designer. This role blends: Performance creative, Data interpretation, Structured testing, Catalog-driven advertising, Client collaboration.
• You will work on paid social creative for fast-growing D2C brands—building and iterating catalog ads that directly impact revenue.
• This is not a "make it look pretty" job. This is a "make it convert" job.
• You will:
• Build DPA templates that scale across product feeds
• Analyze performance data to identify creative winners
• Help structure testing frameworks
• Learn how creative decisions influence ROAS
• Collaborate directly with CSMs, strategists, and clients

What You'll Do

• Creative Strategy & Execution: Design high-performing catalog ads (Meta, TikTok, Google)
• Build scalable, feed-driven templates
• Develop structured creative variations for testing
• Create hooks, headlines, layouts, and visual hierarchies optimized for conversion
• Translate performance insights into new creative directions
• Support creative brief development based on data trends

Core Skills

• Strong visual fundamentals (layout, typography, hierarchy)
• Mobile-first mindset
• Attention to detail when working with dynamic data
• Structured thinker (you can explain why something should perform)
• Performance Curiosity

Tools

• Figma (required)
• Canva (required)
• Adobe Suite (Photoshop / Illustrator)
• Basic motion skills (plus)
• Interest in AI creative tools (strong plus)

What Makes This Role Elite

• You won't:
• Resize banners endlessly
• Hand off work without seeing results
• Sit in a massive layered hierarchy
• You will:
• See how creative impacts real revenue
• Learn paid social infrastructure deeply
• Develop performance-driven thinking early
• Build both creative and analytical muscles
• Work directly with founders and high-growth brands

Who Thrives Here

• Highly detail-oriented
• Competitive about outcomes
• Fast learner
• Ownership-driven
• Comfortable in startup velocity
• Energized by feedback loops
• Wants to build elite creative-performance skills early in career

Why Join Genus AI

• Work with leading D2C brands
• Immediate impact on revenue
• Direct exposure to founders
• Rapid growth potential for high performers

How To Apply

• Submit: Resume
• Portfolio link (required) OR a Figma file showcasing performance-focused paid social work
• We are especially interested in work that demonstrates:
• Structured thinking
• Conversion-focused design
• Strong hierarchy
• Scalable systems thinking