Partner Marketing Specialist

About the role

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space across industries such as eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, and transportation. The company has been recognized as one of the best places to work by Built in Chicago and as one of Inc.com's 5000 fastest-growing private companies for the past eight years.

The Partner Marketing Specialist will build and maintain relationships with current partners, develop business strategies, support partner marketing campaigns and events, and cultivate new customer leads through networking, advertising, and other means to drive new business. This role collaborates closely with the Partner team and the broader Marketing team to ensure activities generate a strong ROI.

Responsibilities

• Oversee all marketing efforts related to assigned top-tier partners.
• Support the building, maintaining, and expanding of partner relationships to drive revenue growth.
• Develop and execute Partner Marketing plans and overall business plans.
• Develop and execute partner lead generation ideas and sponsorships in collaboration with the Marketing team (e.g., webinars, email campaigns, events, trade shows).
• Analyze and report on the performance of partner marketing initiatives, providing insights and recommendations for improvement.
• Develop partner messaging and presentations.
• Manage the creation of partner collateral in conjunction with internal and external teams (case studies, sell-sheets, blogs, whitepapers, etc.).
• Coordinate internal lunch-and-learn events and sales enablement events for business-critical partners.
• Handle partner marketing escalations internally and externally.
• Manage MDF spending and maximize earnings and ROI within partner MDF ecosystems.
• Support partner directors related to marketing opportunities with lower-tier partners.
• Stay up-to-date with industry trends and the competitive landscape to identify new opportunities.
• Drive brand awareness throughout lower-tier partner organizations, particularly within executive and sales groups, to initiate net-new opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of experience in a marketing or advertising-related role (agency experience is a plus).
• Ability to execute a campaign from start to finish.
• Strong project management and planning skills to meet deadlines and manage priorities.

Benefits

Americaneagle.com provides an energetic work environment with opportunities to further develop skills while maintaining a family-focused, work-life balance. The company offers a comprehensive benefits package, a positive work environment, and company activities.

Pay

The US-based salary range for this full-time position is $80,000–$100,000 per year. Individual pay is determined by job-related skills, experience, and relevant education or training.