Partner Marketing Specialist

Pigment is the AI-powered business planning and performance management platform designed for agility and scale. Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally, serving clients like Unilever, Snowflake, Siemens, and DPD.

Responsibilities

• Design and execute comprehensive go-to-market programs with major cloud partners, focusing on enterprise customer acquisition.
• Create joint marketing campaigns targeting C-suite and senior decision-makers at partner organizations, emphasizing AI transformation and business value.
• Collaborate with Product Marketing to build partner messaging frameworks and create high-quality enablement materials, including pitch decks, solution briefs, case studies, and demo scripts.
• Oversee end-to-end campaign execution with partners, coordinating across various teams to ensure flawless delivery.
• Participate in joint business planning processes with key partners, including quarterly planning, campaign calendars, and success metrics.
• Work with partner leadership and sales managers to identify priority customer or partner accounts.
• Develop scalable processes and a partner marketing content library, ensuring partners have easy access to the latest materials and messaging.
• Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI.
• Represent Pigment at partner events, executive briefings, and industry conferences as needed.

Requirements

• Significant experience in partner marketing in B2B technology environments, particularly in a startup or scale-up setting.
• Experience working for a late-stage, hypergrowth, or pre-IPO technology company.
• Strong understanding of enterprise buyer journeys and the ability to create marketing programs resonating with C-level executives.
• Proven ability to manage complex, cross-functional initiatives with multiple stakeholders.
• Demonstrated organizational skills and attention to detail, capable of managing multiple programs simultaneously.
• Excellent written and verbal communication skills, with experience creating executive-level content and presentations.
• Data-driven approach to marketing, comfortable with tracking metrics, analyzing performance, and optimizing programs based on results.
• Ability to thrive in fast-paced, high-growth environments and handle ambiguity and changing priorities.
• A "get it done" mentality and willingness to contribute to program success.

Qualifications

• At least 5 years of marketing experience, with a strong focus on partner marketing in B2B technology environments.
• Deep expertise in building and executing partner marketing programs with cloud partners.
• Experience working for a late-stage, hypergrowth, or pre-IPO technology company.
• Strong understanding of enterprise buyer journeys and the ability to create marketing programs resonating with C-level executives.
• Proven ability to manage complex, cross-functional initiatives with multiple stakeholders.
• Demonstrated organizational skills and attention to detail, capable of managing multiple programs simultaneously.
• Excellent written and verbal communication skills, with experience creating executive-level content and presentations.
• Data-driven approach to marketing, comfortable with tracking metrics, analyzing performance, and optimizing programs based on results.
• Ability to thrive in fast-paced, high-growth environments and handle ambiguity and changing priorities.
• A "get it done" mentality and willingness to contribute to program success.