Partner Marketing Specialist
Pigment is the AI-powered business planning and performance management platform designed for agility and scale. Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally, serving clients like Unilever, Snowflake, Siemens, and DPD. Our team of 600+ works across Paris, London, New York, Toronto, San Francisco, and Austin, having raised nearly $400M from top-tier investors.
About the role
We are seeking a Partner Marketing Manager to lead our partner marketing initiatives with ISV, CSP, and System Integrator partners. This role involves developing and executing comprehensive go-to-market programs to drive enterprise adoption of Pigment through strategic partnerships. Key responsibilities include designing and executing go-to-market programs with major cloud partners, creating joint marketing campaigns, and collaborating with Product Marketing to build partner messaging frameworks and enablement materials.
Responsibilities
- Design and execute comprehensive go-to-market programs with major cloud partners, focusing on enterprise customer acquisition.
- Create joint marketing campaigns targeting C-suite and senior decision-makers at partner organizations, emphasizing AI transformation and business value.
- Collaborate with Product Marketing to build partner messaging frameworks and create high-quality enablement materials, including pitch decks, solution briefs, case studies, and demo scripts.
- Oversee end-to-end campaign execution with partners, coordinating across various teams to ensure flawless delivery.
- Participate in joint business planning processes with key partners, including quarterly planning, campaign calendars, and success metrics.
- Work with partner leadership and sales managers to identify priority customer or partner accounts.
- Develop scalable processes and a partner marketing content library, ensuring partners have easy access to the latest materials and messaging.
- Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI.
- Represent Pigment at partner events, executive briefings, and industry conferences as needed.
Requirements
- 5+ years of marketing experience, with a significant focus on partner marketing in B2B technology environments.
- Deep expertise building and executing partner marketing programs with cloud partners in a startup or scale-up environment.
- Experience working for a late-stage, hypergrowth, or pre-IPO technology company.
- Strong understanding of enterprise buyer journeys and the ability to create marketing programs that resonate with C-level executives.
- Proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations.
- Highly organized and detail-oriented, with the ability to manage multiple programs simultaneously while maintaining quality.
- Excellent written and verbal communication skills, with experience creating executive-level content and presentations.
- Data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results.
- A "get it done" mentality and willingness to jump in wherever needed to ensure program success.
Qualifications
- Knowledge of AI and its applications in business planning and performance management.
- Experience with marketing automation tools and platforms.
- Ability to work independently and as part of a team.
- Strong organizational and project management skills.
- Passion for technology and a commitment to innovation.
Skills
- Strategic thinking and execution.
- Effective communication and presentation skills.
- Ability to build and maintain relationships with partners and internal teams.
- Proficiency in Microsoft Office Suite.
Benefits
- Competitive salary and benefits package.
- Flexible work schedule and remote work options.
- Opportunities for professional growth and development.
- Collaborative and inclusive work culture.
Pay
Competitive salary based on experience and qualifications.
Schedule
Full-time position with flexible hours to accommodate the needs of the role and the team.