Panel Marketing Analyst (B2C)

Key Responsibilities

• Develop and execute best-in-class participant acquisition strategies across owned and paid channels — both for growing our overall panelist database and for recruiting to niche study specifications outlined by clients
• Track and analyze performance and spend by channel for each study, maintaining strict budget adherence and adjusting strategies as needed to hit recruitment goals
• Leverage A/B testing to optimize campaigns in-flight and apply learnings to inform future approaches
• Build long-term panel growth and maintenance strategies
• Qualify respondents into study participants using a variety of methods to ensure client requirements are met, and onboard participants with clear, thorough instructions
• Drive panelist community communications — including email, help content, and social media — both during active studies and on an ongoing basis
• Partner with product and engineering teams to continuously improve panelist recruiting, onboarding flows, and overall participant experience
• Identify and recommend automation opportunities to streamline existing processes
• Process and track participant incentives by type for each study

Requirements

• Basic Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of experience in recruitment, marketing, or social media marketing
• Experience working within a marketing automation platform (e.g. HubSpot, Pardot, Marketing Cloud)
• Proficiency managing social media campaigns, email marketing, and other digital channels
• Experience advertising across organic and paid channels
• Strong analytical skills with the ability to measure and report on campaign performance
• Excellent written and verbal communication skills
• Strong attention to detail and problem-solving ability
• Ability to work independently and collaboratively as part of a team
• Proficiency with Google Suite or Microsoft Office Suite
• Preferred Qualifications:
• Demonstrated ability to self-motivate and follow projects through to completion
• Comfortable working in a fast-changing, often ambiguous environment
• Experience recruiting participants for events or research studies
• Familiarity with Canva, Figma, or other graphic design tools
• Experience using analytics platforms to track and optimize marketing campaign effectiveness
• Background supporting UX research, market research, or working alongside technical teams