Marketing Director, B2C

Job Description:The Marketing Director - B2B will be responsible for overseeing and executing comprehensive marketing strategies and campaigns to attract future business relocations and support the current thriving business ecosystem in Metro Atlanta. This role requires a strategic thinker with excellent leadership skills, capable of directing the work of marketing specialists (content, design, and digital marketing teams) and coordinating with various internal and external stakeholders. The ideal candidate will have a strong background in B2B marketing (brand, content, email, social, SEO, SEM, ppc/display, multi-channel campaign strategy and execution, analytics), exceptional communication abilities, and a proven track record of delivering successful marketing projects. Key Responsibilities:Execute Content Strategies: Develop and implement content strategies that align with client goals and drive engagement across multiple channels.Campaign Management: Lead the planning, execution, and optimization of marketing campaigns to achieve desired outcomes and KPIs.Channel Activations: Manage and oversee channel activations, ensuring effective deployment of marketing messages across various platforms.Coordinate Marketing Specialists: Provide leadership and guidance to a team of marketing specialists, fostering collaboration and ensuring timely delivery of projects.Coordinate Internal Stakeholders: Work closely with internal teams, including Economic Development , Innovation, and Communications, to ensure alignment and seamless execution of marketing initiatives.Partnership Activations: Develop and manage partnerships with external organizations and influencers to enhance brand visibility and reach. Performance Reporting: Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies. Qualifications:Bachelor's degree in Marketing, Business, or a related field.8+ years of experience in marketing, with at least 2 years in a leadership or account director role.Proven track record of successfully managing and executing marketing campaigns.Strong understanding of digital marketing, content strategy, and channel activation.Excellent leadership and team management skills.Exceptional communication and interpersonal abilities.Analytical mindset with the ability to interpret data and provide actionable insights.Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. What We Offer:Matching 401(k)3 weeks’ worth of company paid holidays with additional vacation time and sick leaveHealth + Dental + Vision + Hearing benefits that begin on your first day of employmentCellphone, parking, and gym membership reimbursementGroup Life and AD&D coverage at no cost to you