Director, Marketing

About the Role

We're seeking a Director, Marketing to lead strategy and execution across events, community, product marketing, Linux marketing, and PR. Reporting to our CMO, you'll manage a team of four and stay hands-on in product marketing, shaping messaging and positioning for products like the Framework Laptop 13 Pro. This is a fast-paced, 60/40 managerial/individual contributor role, ideal for someone who enjoys both leading a team and diving into the details.

Responsibilities

• Strategy & Team Leadership (60%):
  • Lead, develop, and support a team of four across events, community, product marketing, Linux marketing, PR, and influencer marketing.
  • Define strategy, optimize operational processes, and oversee team execution of campaigns and customer communications.
  • Own and manage the marketing team's budget, prioritizing investment across functions.
  • Work closely with the Creative Director to align marketing and creative teams through launch campaigns and initiatives.
• Hands-On Product Marketing (40%):
  • Partner with the product marketing manager and take ownership of product marketing needs, including GTM planning, messaging, and target audience definition.
  • Lead media review cycles, including physical unit preparation in the SF office.
  • Collaborate with hardware product managers, supply chain, and logistics teams to maintain transparency with customers.

Requirements

• 5+ years of marketing experience, with at least 3 years managing and developing a team.
• Hands-on experience owning product marketing for a physical product, ideally in consumer electronics or hardware.
• Familiarity with hardware DIYers, Linux enthusiasts, or related audiences.
• Experience coordinating with hardware product management, supply chain, and logistics teams.
• Ability to set strategic direction for events, community, Linux marketing, PR, and influencer marketing.
• Experience building and managing a marketing budget.
• Excellent written and verbal communication skills.
• Willingness to travel (roughly once every 2 months) to the San Francisco office and for marketing events.

Qualifications

• Comfort spending time as an individual contributor in addition to managing a team.
• Demonstrable experience in GTM planning, positioning, and messaging for physical products.

Nice to Have

• Familiarity with Framework Computer, its products, and community.
• Experience in consumer electronics marketing.
• Experience with PC building or hardware DIY projects (e.g., 3D printing, Arduino, Raspberry Pi).
• Background partnering with a Creative Director or in-house creative team.
• Experience in an early-stage or scaling startup.

Benefits

• Competitive salary, equity, and health benefits.
• Paid company holidays plus 20 PTO days per year.
• Paid Parental Leave.
• Flexible work hours and locations, including every other Friday off.
• 401K with matching for US employees.
• Opportunity to work at a startup with a positive social and environmental impact.

Pay: $171,000 - $220,000 USD per year.

Schedule: Flexible work hours with every other Friday off. Up to 10% travel required, including visits to the San Francisco office.