Director, Marketing

About the role

We are a growing, multi-site healthcare organization focused on expanding our reach, increasing patient engagement, and building a recognizable brand. With a strong commitment to growth and innovation, we are investing in our marketing capabilities to strengthen our market presence and support our continued expansion. Executive-Level Impact: Partner directly with the CEO to shape marketing strategy and influence company growth. Build Something Meaningful: Develop and scale a marketing function with the opportunity to introduce fresh ideas and innovative strategies. Lead & Develop a Team: Mentor a team of four while building structure, processes, and accountability. Significant Resources: Oversee a $3M annual marketing budget and drive initiatives across digital marketing, brand awareness, and community outreach. Room to Make Your Mark: Play a key role in expanding a growing healthcare organization’s reach and visibility across Texas. Location: Onsite in Texas, with travel between regional facilities as needed.

Responsibilities

• Lead, mentor, and develop a marketing team while establishing scalable processes, workflows, and accountability.
• Partner with executive leadership to develop and execute marketing strategies aligned with business growth and patient acquisition goals.
• Oversee paid digital advertising, media buying, SEO, social media, and campaign optimization.
• Drive grassroots marketing, community outreach, local partnerships, and brand awareness initiatives.
• Analyze campaign performance, market trends, and KPIs to measure ROI and guide marketing investments.
• Manage an approximately $3M annual marketing budget, agency relationships, vendors, and departmental operations.
• Ensure consistent brand messaging and marketing execution across multiple facilities and markets.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of progressive marketing experience, including paid digital advertising and community-based marketing.
• 2+ years of direct team leadership and development experience.
• Strong analytical, strategic planning, budgeting, and vendor management skills.
• Ability to balance big-picture strategy with hands-on execution in a fast-paced, growth-oriented environment.
• Healthcare, multi-site, or franchise marketing experience preferred.

Pay

Salary: $120,000 - $150,000 per year