Marketing Director - Ecommerce, Content & Growth

Responsibilities

• Ecommerce & Shopify Plus: Own the Store
• Site ownership: Manage all merchandising on Shopify Plus
• Conversion obsession: Drive CRO across the full funnel
• Technical sales management: Configure all sales events in Shopify
• Mobile-first mindset: Optimize the mobile experience at every touchpoint
• Performance ownership: Monitor site metrics weekly
• Email & SMS (Klaviyo): Own the program end to end
• Campaign execution: Write, build, segment, QA, schedule, and send 4–6 campaigns per week
• Flow architecture: Own and maintain the full automated flow library
• Segmentation strategy: Build behavior-based segments
• SMS ownership: Own the SMS program end to end
• Full-Funnel Growth Strategy: Build What Comes Next
• Promotional calendar: Own the annual promotional calendar
• Paid media direction: Direct our external paid media agency on Meta
• Creative performance: Use tools like Motion to decode hook rates, fatigue, and winning angles
• Affiliate & creator programs: Manage and grow our affiliate program
• Brand Storytelling & Content: Commerce and Story Are the Same Thing
• Voice ownership: Own and protect the Noonday voice
• Creative partnership: Brief the creative team with clarity and confidence
• Calendar management: Own the content and marketing calendar
• Noonday Travel Marketing: Launch Our Most Differentiated Channel
• Full launch ownership: Lead demand generation, landing pages, traveler onboarding, and post-trip storytelling
• Nurture sequences: Build email sequences
• Audience development: Define the external traveler persona and reach strategy
• Reporting, AI & Continuous Optimization: Make the Team Faster
• Weekly marketing report: Own the Monday report
• A/B tests: Run A/B tests on subject lines, offers, creative, and site elements
• Ai championship: Build workflows in tools like Claude Cowork and Notion

Requirements

• Experience: 8+ years hands-on DTC ecommerce experience; Shopify Plus is a core competency
• Klaviyo fluency: Built from real experience running a consumer brand’s email and SMS program
• Growth strategies: Proven track record building full-funnel growth strategies
• Technical mastery: Strong command of CRO, fluency with creative analytics tools
• Directing paid media: Experience directing paid media agencies to ROAS targets
• AI & workflow: Early adopter of AI tools in real marketing workflows

Qualifications

• The Noonday Mindset: Obsessed with the customer experience, collaborative, purposeful, and adaptable
• Communication & Organization: Strong copywriter, highly organized

Skills

• Hands-on DTC ecommerce experience
• Shopify Plus expertise
• Deep Klaviyo fluency
• Full-funnel growth strategies
• Technical mastery in CRO and creative analytics
• Experience directing paid media agencies
• Early adopter of AI tools

Benefits

• Competitive base salary commensurate with experience
• Medical, dental, and vision benefits
• Hybrid work environment in Austin, TX
• Access to Noonday Travel artisan experiences
• Employee discount on products
• Paid parental leave
• Paid vacation and sick leave