eCommerce Marketing Manager/Director

Key Responsibilities

• Lead the company's e-commerce marketing strategy across Shopify, Amazon, and other online marketplaces.
• Build and execute digital growth strategies focused on brand awareness, customer acquisition, conversion, and retention.
• Help develop and launch the company's proprietary branded product presence.
• Manage product listings, SEO, website content, product labeling, branding, and marketplace optimization.
• Oversee digital marketing campaigns across paid search, email marketing, social media, promotions, and retention channels.
• Analyze performance metrics and use data to optimize campaigns, website performance, customer experience, and revenue growth.
• Lead A/B testing, promotional strategies, customer engagement initiatives, and continuous digital optimization.
• Partner with manufacturing, fulfillment, account management, sales, developers, marketing administration, and ownership to align marketing strategy with business goals.
• Communicate effectively with developers and internal stakeholders regarding APIs, data layers, custom functionality, and modern web infrastructure.
• Help build the future marketing team, including potential input on hiring a graphic designer and other marketing support roles.

Qualifications

• 3+ years of experience in e-commerce marketing.
• Experience with Shopify, Amazon, and/or other online marketplaces.
• Strong digital marketing experience, including SEO, Google Ads, Meta, email marketing, content management, and campaign optimization.
• Experience with Klaviyo or similar email/SMS marketing platforms preferred.
• Understanding of inventory systems, logistics coordination, fulfillment processes, and product lifecycle management.
• Brand development or consumer product launch experience strongly preferred.
• Manufacturing, fulfillment, or product-based business experience preferred.
• Comfortable discussing website functionality, integrations, APIs, data layers, and digital commerce technology.
• Strong analytical mindset with the ability to turn performance data into actionable marketing strategy.
• Degree preferred, but relevant experience is more important than formal education.

Ideal Candidate Profile

• A creative, entrepreneurial self-starter who can take ownership of the e-commerce function with limited supervision.
• Comfortable working in a fast-paced, evolving environment and enjoying building structure, strategy, and process where they do not already exist.
• Someone who can think strategically, execute tactically, and collaborate across departments.
• The right candidate will bring strong e-commerce expertise, brand-building ability, digital marketing knowledge, and the confidence to make recommendations that directly impact revenue growth.

What Makes This Opportunity Unique

• Opportunity to build and lead the company's e-commerce marketing function.
• Chance to help create and grow the company's first proprietary consumer brand.
• High level of autonomy with minimal micromanagement.
• Ability to influence future marketing hires and department structure.
• Primarily remote schedule with limited weekly office attendance.
• A high-visibility role working closely with ownership, marketing leadership, sales, account management, manufacturing, and fulfillment.
• Competitive compensation with bonus potential and flexibility for Director-level experience.