Ecommerce & Marketing Director

About the Company

A fast-paced, market-leading CPG company based in Massachusetts, focused on delivering exceptional customer experience and quality. The company has achieved over $10 million in annual revenue and is expanding its digital presence.

Responsibilities

• Manage the product lifecycle (Introduction, Growth, Maturity, and Decline).
• Analyze and develop Conversion Rate Optimization (CRO) and website UX.
• Create and maintain a pipeline of A/B tests to improve Average Order Value (AOV).
• Combine strategies into an omnichannel approach for a seamless online consumer experience.
• Manage relationships with web and marketing teams to ensure functional, clean, and modern digital output.
• Improve website navigation, contact points, and cross-selling strategies.
• Simplify digital product specifications, including accurate dimensions and materials.
• Continuously audit existing Product Detail Pages (PDPs).
• Translate product features into compelling storytelling.
• Understand consumer behavior, address hesitations, and create solutions for arising issues.
• Develop FAQs, buying guides, and interactive tools to guide customers.
• Lead major digital platform design updates.
• Establish project timelines and employee expectations.
• Create finalized briefs for photographers, interior designers, and editors.

Requirements

• 5+ years of experience in ecommerce, preferably in a management position, merchandising, and marketing.
• Preferred experience working with Shopify.
• Existing portfolio showcasing a track record with physical consumer goods, especially complex or premium products.
• Deep understanding of consumer psychology.
• Full understanding of ecommerce data analytics.
• Flexibility to work on a range of projects, from strategic decision-making to hands-on tasks.

Benefits

• Base salary of up to $170,000 for the right candidate.
• Performance-based bonuses.
• Generous PTO (20 days per annum).
• Comprehensive health insurance (Dental & Vision).
• 401K retirement plan.
• Long-term growth opportunities.

Pay

$140,000–$170,000