Director of Ecommerce & Marketing

About the role

Calyan is a give-back candle company on a mission to become the top 100% soy candle brand in the United States. We are seeking a strategic, data-driven Director of Ecommerce & Marketing to lead our direct-to-consumer (DTC) growth strategy while overseeing the company's marketing strategy.

Responsibilities

The ideal candidate will own the company's DTC performance through revenue growth, conversion optimization, customer retention, and channel strategy, while ensuring our marketing efforts support sustainable, profitable growth. Core responsibilities include:

• E-Commerce Channel Management (DTC Website)
• Amazon Channel Oversight & Agency Accountability
• Marketing Strategy & Brand Management
• Paid Advertising & Media Budget Management
• Performance Measurement, Reporting & Operating Cadence

Duties include e-commerce management, Amazon channel oversight, marketing strategy and brand management, paid advertising and media budget management, and performance measurement and reporting.

Qualifications

Required qualifications include:

• 5+ years of ecommerce leadership experience with ownership of a direct-to-consumer business, including P&L responsibility
• Demonstrated success growing ecommerce revenue through improvements in conversion, retention, customer experience, and channel strategy
• Experience managing ecommerce platforms such as Shopify, including merchandising, promotional strategy, and website optimization
• Strong understanding of Amazon as a sales channel, with experience managing or overseeing agency partners and evaluating marketplace performance
• Experience leading and holding external marketing agencies accountable through data-driven performance reviews
• Proven ability to analyze business performance, interpret KPIs, and make strategic decisions based on financial and operational data
• Experience leading, coaching, and developing marketing or ecommerce team members
• Excellent communication, project management, and organizational skills
• Self-starter with a high level of ownership, initiative, and accountability

Preferred qualifications include experience helping scale a consumer brand, experience with Shopify, Klaviyo, Meta Ads, Google Ads, GA4, and other ecommerce analytics platforms, and a strong background in conversion rate optimization (CRO), customer retention, and lifecycle marketing.

Benefits

The company offers a range of benefits, including:

• Unlimited PTO
• 10 paid holidays
• 401K Plan – Available after 3 months
• Health, Dental, Vision Benefits - 60% company / 40% employee split (available on the first of the month after start date)
• Profit Sharing Plan
• Employee discount of 50%
• Pay Day Breakfasts

Pay and Schedule

The starting salary for this role is $100,000 – 135,000, based on experience level. The position is a hybrid role based in the DFW area, with 40 hours/week. The position will begin onsite at our Arlington, TX facility to build relationships with the team and business, with a hybrid schedule available once established in the role.