Paid Social Media Manager

About the role

The Paid Social Media Manager will own the strategy, execution, optimization, and reporting of paid social campaigns across a diverse portfolio of B2B and B2C clients, with Meta and TikTok at the core. This role spans both brand-building and performance marketing, supporting awareness campaigns, lead generation, retail initiatives, and e-commerce programs.

Additional Responsibilities

• Lead Paid Social Strategy & Campaign Execution
• Own paid social planning, implementation, management, optimization, and reporting across assigned clients.
• Develop full-funnel paid social strategies that support awareness, consideration, conversion, and customer retention objectives.
• Monitor campaign performance and proactively identify optimization opportunities.
• Stay current on platform updates, policy changes, emerging ad formats, and evolving platform capabilities.
• Partner with Media, Search, and Account teams to build integrated campaign recommendations.
• Accelerate Ecommerce & Performance Marketing
• Help grow SRG's ecommerce and DTC practice through strategic paid social programs while continuing to support brand-building and full-funnel campaigns across a variety of clients.
• Lead paid social customer acquisition initiatives for ecommerce and DTC brands.
• Leverage a variety of measurement approaches, reporting platforms, and data sources to evaluate campaign performance and inform strategic recommendations.
• Identify opportunities to improve audience strategy, creative, campaign performance, and measurement to drive business growth.
• Champion Creative Performance
• Partner closely with Creative teams to develop high-performing, platform-native paid social creative.
• Develop creative testing roadmaps evaluating messaging, formats, creators, hooks, audiences, and platform-native content.
• Analyze creative performance and translate findings into actionable recommendations.
• Establish data-driven creative feedback loops that continuously improve creative performance.
• Stay current on creative trends, platform best practices, and evolving consumer behaviors.
• Measure, Analyze & Optimize Performance
• Define campaign KPIs and measurement approaches that align with campaign objectives and meaningful business outcomes.
• Develop dashboards and reporting frameworks using platforms such as Adriel and Motion to communicate campaign performance and actionable insights.
• Present campaign performance to clients in a clear and compelling manner.
• Cultivate Client Partnerships
• Partner with Account and Media teams to build trusted client relationships through proactive communication and strategic recommendations.
• Maintain a deep understanding of each client's business, competitive landscape, and growth objectives.
• Present campaign plans, optimizations, and performance reports with confidence.
• Strengthen Paid Social Excellence at SRG
• Research and recommend emerging platforms, technologies, AI tools, and paid social innovations.
• Share platform updates, best practices, and thought leadership across the agency.
• Identify opportunities to improve paid social processes and workflows.

Desired Skills + Requirements

• 4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns.
• Deep, current expertise in Meta Ads Manager and TikTok Ads Manager, including campaign structure, audience strategy, bidding, measurement, and tracking.
• Additional experience across LinkedIn, Pinterest, Reddit, Snapchat, Google, or X is a plus.
• Proven success developing and managing full-funnel paid social campaigns spanning awareness through conversion.
• Solid understanding of attribution, conversion tracking, and performance measurement.
• Proven ability to translate campaign and creative performance into clear, actionable recommendations.
• Strong understanding of messaging strategies, audience motivations, creative testing, and platform-native content.
• Advanced analytical skills with the ability to synthesize data from multiple sources into actionable insights.
• Familiarity with third-party analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools.
• Self-starter with the ability to manage multiple priorities across a diverse client portfolio.
• Collaborative, proactive, and solutions-oriented mindset.
• Experience supporting food and beverage brands is preferred.
• Excellent written, verbal, and presentation skills.
• Exceptional organizational skills with strong attention to detail.
• Passion for social media and excitement for staying ahead of platform innovation, consumer trends, and evolving best practices.