Paid Social Media Manager

About the role

The Paid Social Media Manager role oversees, grows, and delivers digital media buys across various platforms including Paid Social (Meta, LinkedIn, Reddit, TikTok, and others) and other digital marketing channels like programmatic media buys, DOOH, digital audio, and connected TV. The role involves setting up campaigns, optimizing them based on performance, and providing regular reports to clients and internal partners.

Responsibilities

• Work in platform to configure campaigns - set up budgets, targeting, creative, and run dates
• Validate budgets against allocated POs
• Partner with ad ops to install and configure pixels to track events and create remarketing audiences
• Ensure campaigns are properly configured to deliver against the campaign goals
• Deliver a seamless client onboarding experience for new accounts
• Write ad copy as needed to align with platform specifications and best practices
• Monitor ongoing performance to identify areas of opportunity
• Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
• Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately
• Communicate with internal teammates to ensure ongoing campaign performance and updates are understood
• Campaign Reporting
• Empower the Client Management Teams with updates and performance details
• Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media
• Demonstrate media expertise in how data is understood and information synthesized to articulate a data story
• Communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients
• Drive standards into delivery and the team
• Establish and document key information about accounts and setups and ensure information is accurate and updated as needed
• Establish and deliver against agreed-upon procedures to enable scale
• Monitor queue of work to ensure SLAs are met on assigned accounts

Requirements

• Key Skills:
• Ability to leverage AI for efficiency improvements or client experience enhancements
• Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn
• Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, TikTok etc.)
• Knowledge and use of collaboration tools like JIRA, Confluence, etc.
• Education and Experience:
• 3-5 years of experience in Marketing roles
• 2+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads, etc.
• Bachelor’s degree in Business, Communications, or Marketing
• Soft Skills:
• Thirst for knowledge and openness to learn
• Process driven and scale oriented
• Skilled oral and written communicator with the ability to work with distributed teams to drive results
• Preferred Qualifications:
• Familiarity with recruitment marketing and/or talent attraction is a huge plus
• Extremely detail-oriented and able to manage multiple projects concurrently
• Values building and growing relationships. Skilled at teaching and growing teammates

Why Join Us?

At Recruitics, you’ll have the opportunity to take full ownership of design within a cutting-edge team focused on leveraging AI and data to transform the recruitment marketing landscape. You’ll be joining a creative and collaborative environment where your work will directly impact our clients’ success and you will have opportunities for career growth, professional development, and continuous learning.

Compensation

Base Salary: $70,000 - $90,000 (commensurate with experience)

Equal Opportunity and Accessible Workplace

Recruitics is an equal-opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law. We are committed to creating an inclusive and accessible process for all individuals. If you require any accommodations during the application or interview process due to a disability, please let us know. We will work with you to ensure your needs are met in a timely and respectful manner.