Paid Social Media Manager

Campaign Strategy & Execution

You’ll build, launch, and manage paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. You’ll structure full-funnel campaign architectures with a strong emphasis on performance and conversion outcomes. You’ll manage budgets, pacing, bid strategies, and spend allocation decisions to maximize efficiency and scalable growth. You’ll support paid social programs tied to Social Commerce initiatives (e.g., TikTok Ads driving to TikTok Shop, GMV Max-style approaches).

Performance Optimization & Testing

You’ll monitor performance daily and proactively optimize campaigns based on KPIs such as ROAS, CPA, CAC, CVR, and revenue. You’ll design and execute structured A/B tests across creative, audiences, placements, and funnel stages. You’ll iterate on campaign structure, creative hooks, and audience strategies based on performance signals. You’ll document test learnings and scale high-performing tactics across accounts.

Measurement & Analytics

You’ll analyze platform data, GA4, and attribution tools to evaluate performance and inform optimization decisions. You’ll support measurement best practices including pixel tracking, CAPI where applicable, and clean campaign tagging. You’ll translate performance data into actionable insights and clear next-step recommendations. You’ll contribute to incrementality thinking, lift studies, attribution models (MTA/MMM exposure), and cross-channel performance interpretation.

Creative & Cross-Functional Collaboration

You’ll partner closely with Creative teams to develop and iterate on social-first, performance-driven ad concepts. You’ll provide creative feedback rooted in performance data (hooks, formats, messaging, thumbstop rate, etc.). You’ll collaborate with Client Strategy, SEO, and Paid Media teams to ensure paid social aligns with broader marketing goals. You’ll support integrated campaign planning that connects paid social to lifecycle, retention, and broader funnel initiatives.

Client Communication & Account Ownership

You’ll own performance outcomes for assigned accounts, including strategic direction, optimization priorities, and execution quality across internal and support teams. You’ll participate in client calls and performance discussions as a trusted executional lead. You’ll prepare reporting insights, optimization rationales, and testing updates for internal and client stakeholders. You’ll manage multiple client accounts simultaneously with strong organization and prioritization. You’ll build trust through proactive communication, accountability, and consistent delivery of high-quality work.

Paid Social Execution & Performance Expertise

• 3–5 years of hands-on paid social experience (agency experience strongly preferred)
• Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands
• Strong platform expertise in Meta and TikTok, with working knowledge of Pinterest, Reddit, Snapchat, and LinkedIn
• A true “hands-on keyboard” mindset with the ability to both strategize and execute at a high level

Funnel & Strategic Thinking

• Understanding of full-funnel paid social strategy, including prospecting, retargeting, and lifecycle-aligned activations
• Ability to connect paid social performance to broader business goals such as revenue growth, LTV, and customer acquisition efficiency
• Comfort balancing immediate performance goals with longer-term testing and funnel development
• Curiosity around evolving paid social trends, platform updates, and emerging social commerce opportunities

Measurement & Analytical Skills

• Strong analytical mindset with the ability to interpret data and translate it into actionable optimizations
• Experience using GA4, platform analytics, and reporting tools to evaluate campaign performance
• Familiarity with attribution models, lift studies, incrementality concepts, and modern measurement approaches (MTA, MMM exposure is a plus)
• High attention to detail with strong QA habits and data accuracy standards

Platform & Social Commerce Fluency

• Experience running campaigns that drive on-platform or social commerce outcomes (e.g., TikTok Shop, catalog sales, conversion-focused flows)
• Understanding of how paid media supports platform-native shopping experiences and conversion ecosystems
• Comfort working in fast-evolving ad environments, including beta features and new ad products
• Familiarity with catalog-driven advertising, feed-based campaigns, and platform-native shopping formats

Communication & Professional Presence

• Clear and confident communicator in client-facing and internal environments
• Ability to explain performance trends, testing insights, and optimization strategies in a digestible way
• Strong organizational skills and ability to manage multiple deadlines and priorities
• Collaborative, proactive, and solutions-oriented mindset

Bonus Qualifications

• Experience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.)
• Exposure to server-side tracking, CAPI, or advanced conversion tracking setups
• Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.)
• Prior experience mentoring junior team members or contributing to internal best practices
• Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion-focused campaign structures

Paid Social

Remote (United States)