Paid Social Media Manager

Posted via SalaryGuide — the career platform built for marketers. Sterling-Rice Group is hiring a Paid Social Media Manager to lead strategy, execution, optimization, and reporting across Meta, TikTok, and a wider mix of paid social platforms. The role pays $75,000-$85,000 annually and is open to candidates in CO, CA, IL, ME, MN, MO, or TX. Before applying, use SalaryGuide to see how this range compares with paid social and performance marketing benchmarks. You can also review the job breakdown, understand the role context, and tailor your resume to this exact job description. Every job shared through SalaryGuide comes from a real hiring team - no recruiter posts, third-party boards, duplicates, or stale reposts. Role SnapshotOriginal title: Paid Social Media ManagerCompany: Sterling-Rice Group (SRG)Location: Office in Boulder, ColoradoWorkplace: Remote work available from CO, CA, IL, ME, MN, MO, or TXSalary: $75,000-$85,000 annuallyExperience: 4+ years of hands-on paid social campaign experience Company OverviewSterling-Rice Group is an independent, privately held, majority women-owned and led integrated brand ignition and marketing firm with more than 50 employees. SRG develops marketing, advertising, digital, and paid social strategies for brands, with a particular passion for the food and beverage sector. About the RoleThe Paid Social Media Manager will own paid social strategy, campaign execution, optimization, measurement, and reporting across a portfolio of B2B and B2C clients. With Meta and TikTok at the core, this role supports brand awareness, lead generation, retail, e-commerce, and direct-to-consumer programs. ResponsibilitiesOwn paid social planning, implementation, management, optimization, and reporting across assigned clients.Develop full-funnel strategies supporting awareness, consideration, conversion, and customer retention.Manage campaigns directly in platform dashboards, with deep focus on Meta and TikTok.Lead customer acquisition programs for e-commerce and DTC brands.Establish audience strategies using campaign insights, data sources, and client objectives.Partner with Creative teams on platform-native content and testing roadmaps covering messaging, formats, creators, hooks, and audiences.Define campaign KPIs and create dashboards and reporting frameworks using platforms such as Adriel and Motion.Present performance insights and strategic recommendations to clients while collaborating with Media, Search, and Account teams. Qualifications4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns.Deep, current expertise in Meta Ads Manager and TikTok Ads Manager, including campaign structure, audiences, bidding, measurement, and tracking.Proven success with full-funnel paid social campaigns spanning awareness through conversion.Strong experience managing performance-focused campaigns for e-commerce and DTC brands.Solid understanding of attribution, conversion tracking, and performance measurement.Ability to turn campaign and creative performance data into clear, actionable recommendations.Familiarity with analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools.Strong analytical, communication, presentation, organizational, and client-management skills. Experience with LinkedIn, Pinterest, Reddit, Snapchat, Google, X, or food and beverage brands is a plus. Compensation and BenefitsAnnual salary: $75,000-$85,000Remote work is available from CO, CA, IL, ME, MN, MO, or TX. Apply Through SalaryGuideOpen the full role on SalaryGuide to review the complete job context, compare the salary with relevant paid social benchmarks, and tailor your resume to the position.