Paid Social Media Manager

Sterling-Rice Group (SRG) is an independent, privately held, majority women-owned and led integrated brand ignition and marketing firm with more than 50 employees. SRG develops marketing, advertising, digital, and paid social strategies for brands, with a focus on the food and beverage sector.

About the Role

The Paid Social Media Manager will own paid social strategy, campaign execution, optimization, measurement, and reporting across a portfolio of B2B and B2C clients. With Meta and TikTok at the core, this role supports brand awareness, lead generation, retail, e-commerce, and direct-to-consumer programs.

Responsibilities

• Own paid social planning, implementation, management, optimization, and reporting across assigned clients.
• Develop full-funnel strategies supporting awareness, consideration, conversion, and customer retention.
• Manage campaigns directly in platform dashboards, with deep focus on Meta and TikTok.
• Lead customer acquisition programs for e-commerce and DTC brands.
• Establish audience strategies using campaign insights, data sources, and client objectives.
• Partner with Creative teams on platform-native content and testing roadmaps covering messaging, formats, creators, hooks, and audiences.
• Define campaign KPIs and create dashboards and reporting frameworks using platforms such as Adriel and Motion.
• Present performance insights and strategic recommendations to clients while collaborating with Media, Search, and Account teams.

Qualifications

• 4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns.
• Deep, current expertise in Meta Ads Manager and TikTok Ads Manager, including campaign structure, audiences, bidding, measurement, and tracking.
• Proven success with full-funnel paid social campaigns spanning awareness through conversion.
• Strong experience managing performance-focused campaigns for e-commerce and DTC brands.
• Solid understanding of attribution, conversion tracking, and performance measurement.
• Ability to turn campaign and creative performance data into clear, actionable recommendations.
• Familiarity with analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools.
• Strong analytical, communication, presentation, organizational, and client-management skills.
• Experience with LinkedIn, Pinterest, Reddit, Snapchat, Google, X, or food and beverage brands is a plus.

Pay

Annual salary: $75,000–$85,000

Schedule

Remote work is available from CO, CA, IL, ME, MN, MO, or TX.