Paid Social Media Manager

About the role

SB Digital is looking for a sharp Paid Social Manager to manage scalable direct-response META advertising campaigns for a small number of exciting clients. We’re looking for someone who’s whip-smart, analytical, strategic, proactive, conversion-focused, and knows how to get results while having fun along the way.

Responsibilities

• Formulate a paid-social strategy for client businesses and ensure recommendations and decisions align with client objectives.
• Assume the lead role in integrating clients' social efforts and demonstrate a full understanding of clients' businesses as a basis for all future work.
• Fully manage campaign set-up, activation, and day-to-day client communication.
• Collaborate with clients to create a social media strategy that integrates with email, PR, and advertising campaigns.
• Research top influencers, competitors, and trends in clients' industries.
• Analyze and report relevant social media KPIs on a monthly basis to identify successes and opportunities.
• Investigate new opportunities from a broad perspective to determine relevancy and soundness.

Requirements

• 3-4+ years of experience in paid media advertising, including media planning/buying, paid search, and/or paid social within an agency or client environment.
• Two or four-year degree in communications or a related discipline.
• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook, Twitter, Pinterest, etc.).
• Strong knowledge of Facebook Ads Manager and Power Editor.
• Familiarity with Google Analytics.
• Ability to think on your feet, work independently with limited resources, and manage multiple deadline-driven tasks.
• Facebook Blueprint Certification preferred.
• Solid knowledge of MS Excel and general familiarity with other office applications, Google Workspace, and common productivity tools.
• Understanding of brand voice for various clients.
• Ability to seek innovative and breakthrough ideas, approaches, and solutions.
• Strong creative and analytical skills with a keen attention to detail, ability to take direction, learn new skills, and problem-solve.
• Experience with luxury clients is a plus.

US applicants only. Remote work is supported, but Los Angeles-based candidates are strongly preferred.