Paid Social Media Manager

About the role

Zinnia's Policygenius brand transforms the insurance journey for consumers by providing a one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience. The proprietary technology platform integrates with leading life, disability, and home & auto insurance carriers and delivers an exceptional digital experience for both consumers and insurance carriers.

Zinnia is looking for a creative, data-driven Social Media Manager to take full ownership of Policygenius' social media presence across organic, paid, and influencer marketing channels. This is both a strategic and hands-on role: the manager will develop the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with the community, and analyzing performance. The role is part of the marketing team and leads social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.

Responsibilities

• Own the company's social media strategy and execution across all major platforms.
• Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
• Serve as the internal subject matter expert on social media trends and best practices.
• Continuously evaluate new channels, content formats, and technologies.
• Plan, launch, manage, and optimize paid social campaigns.
• Monitor performance and optimize targeting, budgets, and creative.
• Conduct creative A/B tests and incrementality testing.
• Develop and execute influencer marketing campaigns.
• Identify, recruit, negotiate, and manage influencer relationships.
• Own the content calendar across major social platforms.
• Create engaging written, visual, and video content.
• Collaborate with internal stakeholders on campaigns and launches.
• Manage community engagement and brand conversations.
• Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
• Develop reports and recommendations for leadership.
• Partner with external creative agencies, content, legal, and analytics teams.
• Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social media advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Qualifications

• Insurance, financial services, or other regulated industry experience preferred.
• Previous experience scaling an influencer marketing program from the ground up.
• Experience with legal/compliance creative and copy review.

Pay

The salary range for this position is $85,000 - $100,000. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with the individual's skills, education, experience, training, and geographic location. The range may vary above or below the stated amounts.

Benefits

• Health and dental insurance
• Parental leave
• 401(k)
• Incentive/bonus opportunity
• Tuition reimbursement
• Competitive compensation with a focus on career progression and retention of talented team members