Paid Media Specialist - Sports & Entertainment [SK-14484]

Aquent is proud to partner with a dynamic media agency, a leader in connecting top brands with passionate audiences across the exhilarating world of sports and entertainment. This is an unparalleled opportunity to make a tangible impact, shaping the success of high-profile campaigns that resonate with millions and drive real results for renowned clients.

About the role

This is an execution-focused role where your expertise will directly shape the success of engaging campaigns for prominent clients in the vibrant sports and entertainment sectors. You’ll be instrumental in managing campaigns from inception to optimization, ensuring every dollar spent delivers maximum impact and measurable results. This role offers the exciting opportunity to be online during evening games to support live events, truly immersing you in the action.

Responsibilities

• Execute and optimize paid media campaigns across various platforms, with a strong focus on Meta Ads and Google Ads (including YouTube and Display).
• Manage campaigns day-to-day, analyzing performance metrics and making tactical adjustments to continuously improve results.
• Support ongoing campaign optimization efforts, including refreshing creative assets, adjusting or pausing ad sets, and implementing other in-platform changes based on performance data.
• Execute campaigns across a diverse range of objectives, such as lead generation, website traffic, brand awareness, and boosted content.
• Utilize your expertise in advanced social media management and advertising platforms to manage and streamline campaign operations effectively.
• Conduct thorough quality assurance before launch, ensuring meticulous attention to detail when building campaigns, implementing targeting, and managing budgets.
• Leverage campaign performance data to identify issues, uncover new opportunities, and recommend practical optimizations to enhance campaign effectiveness.

Requirements

• Strong hands-on experience executing and optimizing paid media campaigns on Meta Ads and Google Ads, particularly with YouTube and Display.
• Proficiency and practical experience with advanced social media management and advertising platforms is required.
• Demonstrated ability to execute campaigns across a range of objectives, including lead generation, website traffic, awareness, and boosted content.
• A strong understanding of key paid media metrics such as CPA, CPC, CPM, CTR, and conversion rates, with the ability to analyze performance at the campaign, ad set, and individual ad level.
• Excellent attention to detail, crucial for building campaigns, implementing targeting, managing budgets, and conducting quality assurance.
• Comfort in using campaign performance data to identify issues, surface opportunities, and recommend practical optimizations.
• A general understanding of the evolving digital media landscape, including new advertising products, tools, and capabilities introduced by major media platforms.
• Flexibility for additional evening hours required around games to support live events.
• Must work West Coast hours.
• Must be online during evening games.

Nice-to-Have Skills

• Experience with TikTok Ads.

Schedule

• Part-time role, approximately 25 to 35 hours per week within the typical working window.
• Additional evening hours required around games.
• 3-month engagement with a possible extension.

Benefits

• Access to benefits such as health benefit contributions.
• Retirement plans with match.
• Flexible spending accounts.