Paid Media Specialist - Sports & Entertainment [SK-13725]

About the role

Aquent is partnering with a dynamic sports media agency to find a Paid Media Specialist for a remote, execution-focused role. You’ll craft and optimize digital campaigns that drive measurable impact for high-profile clients in sports and entertainment. The position requires working within West Coast hours, including occasional evening shifts to support live events.

This is a 3-month engagement with a possible extension, offering approximately 25 to 35 hours per week.

Responsibilities

• Execute and optimize paid media campaigns across platforms, with a strong focus on Meta Ads and Google Ads (including YouTube and Display).
• Manage campaigns day-to-day, analyzing performance metrics and making tactical adjustments to improve results.
• Support ongoing campaign optimization, including refreshing creative assets, adjusting or pausing ad sets, and implementing in-platform changes based on performance data.
• Execute campaigns across diverse objectives such as lead generation, website traffic, brand awareness, and boosted content.
• Utilize Sprinklr to manage and streamline campaign operations.
• Conduct thorough quality assurance before launch, ensuring meticulous attention to detail in campaign builds, targeting, and budget management.
• Leverage campaign performance data to identify issues, uncover opportunities, and recommend optimizations to enhance effectiveness.

Requirements

• Strong hands-on experience executing and optimizing paid media campaigns on Meta Ads and Google Ads, particularly YouTube and Display.
• Proficiency and practical experience with Sprinklr.
• Demonstrated ability to execute campaigns across objectives including lead generation, website traffic, awareness, and boosted content.
• Strong understanding of key paid media metrics such as CPA, CPC, CPM, CTR, and conversion rates, with the ability to analyze performance at the campaign, ad set, and individual ad level.
• Excellent attention to detail for building campaigns, implementing targeting, managing budgets, and conducting quality assurance.
• Comfort using campaign performance data to identify issues, surface opportunities, and recommend optimizations.
• General understanding of the evolving digital media landscape, including new advertising products, tools, and capabilities introduced by major platforms.
• Availability to work within typical West Coast working hours, with additional evening hours required around games.

Bonus Skills

• Experience with TikTok Ads.

Benefits

Eligible talent gain access to benefits including health benefit contributions, retirement plans with match, and flexible spending accounts.