Paid Media Specialist

Job Duties & Responsibilities

• Hands-on Paid Media Build & Execution: Own the daily, tactical setup, launch, and maintenance of paid campaigns across LinkedIn Campaign Manager and Google Ads (Search, Display, and Performance Max).
• 6sense Platform Management: Act as the primary operator inside 6sense. Build dynamic segments, map account tiers, monitor intent signals, and push target account lists directly to ad platforms for immediate activation.
• Collaboration with Strategists: Partner closely with Marketing Strategists to translate client roadmaps into tactical media plans. Provide feedback on what is technically viable, realistic, and optimal inside the ad platforms.
• Daily Optimization & A/B Testing: Constantly monitor campaign performance. Execute daily budget adjustments, bid optimizations, keyword updates, and creative A/B testing to maximize ROI and lower cost-per-acquisition (CPA).
• Creative & Copy Implementation: Take creative assets and copy from the content team and format/deploy them flawlessly across channels, ensuring correct UTM tagging, landing page tracking, and ad-to-persona alignment.
• Pipeline Tracking & Reporting: Pull daily/weekly performance data from Google Analytics 4, Salesforce, and HubSpot. Deliver clean, actionable data reports to Strategists and Sales teams to highlight which accounts are engaging.

Job Requirements

• 3+ years of direct, hands-on experience executing B2B paid media and ABM campaigns. (Agency experience is a major plus).
• Platform Super-User: Deep, daily operational experience inside LinkedIn Campaign Manager, Google Ads, and 6sense (or Demandbase). You know these platforms inside and out.
• In-the-Weeds Execution Focus: You thrive on building campaigns, organizing ad groups, troubleshooting tracking pixels, and managing budgets down to the dollar.
• Data & Attribution Literacy: Strong proficiency with Google Analytics 4, UTM tagging frameworks, and tracking conversion data through HubSpot or Salesforce.
• Detail-Oriented: A meticulous eye for detail—you double-check every bid, targeting parameter, and typo before hitting "Launch."
• Collaborative Mindset: Excellent communication skills, with the ability to take strategic direction from a Senior Strategist and turn it into a live, optimized multi-channel campaign.

Benefits

• Hybrid or remote (dependent on location) - $70,000 - $85,000 annual salary range.
• Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching.
• Paid time-off, including 14 paid holidays.
• Great work-life balance & positive company culture.
• Business casual dress code.
• Company laptop, full tech stack+tools, and other resources provided by demandDrive.