Paid Media Specialist
About the role
DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. Our platform has powered over $2B in capital raises for companies like EnergyX, Green Bay Packers, Miso Robotics, and Monogram Orthopaedics, with three recent IPOs. We are now looking for a talented media buyer to join our dynamic team.
Responsibilities
- Plan, execute, and optimize paid media campaigns with an initial focus on Paid Social platforms (Meta, TikTok, LinkedIn).
- Own media buying across multiple accounts to ensure campaigns are on budget and ROAS-positive.
- Monitor campaign KPIs daily (ROAS, CAC, CTR, CPM, CVR) and make regular and real-time optimizations to improve performance.
- Perform A/B tests across audiences, creatives, and placements to unlock performance levers and document learnings in Test Trackers.
- QA peer builds to ensure continuous improvement and growth of our media buying quality.
- Put together weekly/biweekly client and post-campaign reporting on paid media campaigns.
- Partner closely with Creative and Content teams to influence and iterate on ad assets that convert.
- Provide clear performance insights to inform creative direction and messaging.
- Collaborate with Strategy, Partnership, and Operations teams to align campaign strategy with issuer goals and performance milestones.
Requirements
- 2–4 years of hands-on experience planning, executing, and optimizing performance campaigns on Paid Social platforms (Meta, TikTok, LinkedIn).
- Familiarity with Google Ads is a plus.
- Performance-driven and analytical, comfortable with performance metrics like ROAS, CAC, CTR, CPM, and CVR.
- Clear communicator and team player, able to distill performance insights into clear, actionable feedback.
- Detail-oriented execution, taking pride in getting the details right.
- Curious and adaptable, staying on top of evolving ad platforms, privacy changes, and bidding strategies.
Skills
- Paid Social Buying Experience
- Performance-Driven & Analytical
- Clear Communicator & Team Player
- Detail-Oriented Execution
- Curious & Adaptable
Benefits
Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor.
A diverse & distributed team of doers, innovators, and experts.
Shared employee benefit plan (medical, vision, & dental).
Annual learning support.
Pay
$85K - $100K
Schedule
This is a hybrid, Los Angeles–based role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.
Company Information
We use automated and artificial intelligence-based tools (“Automated Employment Decision Tools”) to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers.
Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale.
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Equal Employment Opportunity: DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.