Paid Media Specialist

At a Glance

Postali is seeking an entrepreneurial-minded Paid Media Specialist to join our team. This in-house position, based in Columbus, Ohio, offers an exciting opportunity to drive high-impact advertising strategies that help law firms grow.

What You'll Do

• Strategize and execute campaigns across paid search, display, remarketing, paid social, geo/IP targeting, and paid directories.
• Monitor and optimize campaigns daily to meet cost-per-conversion targets and maximize ROI.
• Leverage conversion rate optimization (CRO) tools and methods such as A/B testing and landing page optimization to improve performance.
• Use AI tools to streamline campaign creation, targeting, reporting, and performance analysis for efficiency and scale.
• Collaborate cross-functionally with designers, developers, content writers, and the Client Experience team to ensure campaigns are aligned with client goals and messaging.
• Provide strategic input during new business opportunities by supporting the Business Development team with media recommendations.
• Manage attribution tracking through tools like Google Analytics and call tracking platforms.
• Analyze campaign performance, prepare reporting dashboards, and generate insights for internal and client-facing use.
• Innovate processes to improve operational efficiency and scale what works.
• Engage with media/technology vendors to stay informed of platform changes and opportunities.

Requirements

• A minimum of 2+ years of experience, preferably in an agency environment.
• Proven success running paid media campaigns across Google Ads, Meta (Facebook/Instagram), and programmatic platforms.
• Strong CRO skills, including experience with tools like Google Analytics, Microsoft Clarity, CrazyEgg, or similar tools, and a deep understanding of how to drive post-click performance improvements.
• Demonstrated experience analyzing data and making strategic decisions based on campaign performance.
• Comfort using and experimenting with AI tools to boost efficiency and support campaign ideation, automation, and insight generation.
• An entrepreneurial mindset — you see opportunities in data, challenge assumptions, and take ownership of client success.
• Strong collaboration and communication skills to partner effectively across departments and support client-facing teams.

Qualifications

• Working knowledge of SEO and how it intersects with paid media.
• Experience working with WordPress or similar CMS for landing page testing and edits.
• Exceptional copywriting skills for ad creative and messaging testing.
• Skilled at leveraging AI to maximize efficiency of ads tasks.
• Successful lead generation in Google Local Services Ads (LSAs).
• Experience setting up conversion tracking and troubleshooting tags in Google Tag Manager.
• Experience with CallRail for phone call tracking.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Experience

• Advertising: 2 years (Required)

Work Location

Columbus, OH 43215 (Required)

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