Paid Media Specialist

Job Responsibilities

Leverage Meta (Facebook/Instagram), TikTok, and Pinterest to drive customer acquisition and online sales.

Support on Paid Search and Affiliate channel execution as needed.

Develop, implement, and iterate on full-funnel campaign strategies, focusing on advanced bidding, segmentation, and creative testing.

Manage and refine product feeds for Meta and Pinterest, ensuring accuracy and optimal performance.

Plan and execute A/B and multivariate tests to improve campaign performance and discover new opportunities.

Partner with creative, merchandising, and integrated marketing teams to align content with seasonal product launches and promotions.

Stay informed about trends in paid media, social commerce, and e-commerce ad tech; recommend new platform tests, ad products, and growth tactics.

Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.

Job Requirements and Skills

• 3-5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
• Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; strong understanding of social commerce trends and algorithm dynamics.
• Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
• Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.).
• Proven success managing campaigns for CPA, ROAS, and conversion rate goals.
• Collaborative and communicative team player with strong project management and stakeholder alignment skills.
• Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.

About the Role

This position is eligible for remote work. Currently, we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming.

The role involves occasional on-site expectations.

Physical Requirements

Must be able to sit and/or stand for long periods of time. Bending, stooping, and reaching are also frequently required.

Equal Employment Opportunity

It is company policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam-era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.