Paid Media Specialist

Job Expectations

• Manage and be a point of contact for assigned client paid media accounts
• Identify and implement paid media tactics and best practices, including search, display, remarketing, social and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Pull, analyze, organize, and interpret data
• Clearly and consistently communicate between internal product teams and external clients
• Research and stay up-to-date on marketing trends

Job Qualifications

• Demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment to effectively meet deadlines
• Demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Demonstrate presentation skills
• Demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
• Demonstrate strategic and analytical thinking when solving problems
• Demonstrate an understanding of both Google and Bing
• Demonstrate an understanding of Google Ads, and a basic understanding of Google Search Console and Google Analytics

Required Experience

• Google Ads Certification
• Bachelor’s Degree in Marketing, Mass Communications or another related field
• 2+ years of Paid Media experience
• 1+ years of customer service/consulting experience

Physical Requirements

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.

Benefits/Perks

• Three (3) medical insurance plan options with Aetna
• 100% of Employee Level Coverage for health insurance is paid by Go Local Interactive
• 2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employee's contribution to the account: $500 for Employee Only, $1,000 for Employee + Spouse, and $3,000 for Employee + Family or Employee + Children
• FSA and FSA Dependent care eligible
• Dental, vision, $25,000 basic life insurance, short term disability insurances paid for 100% by Go Local Interactive
• 401k retirement safe harbor plan available including a 4% company match after 1 year
• Insurances and 401(k) start 1st of the month following 30 days of employment
• Minimum Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date)
• Thirteen (13) paid holidays observed annually
• Casual dress code
• Free snacks and Roasterie Coffee everyday!