Paid Media Specialist

About the role

We are looking for a talented, data-driven Paid Media Specialist to manage, optimize, and strategize paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other digital advertising channels. This is a hybrid remote/in-office full-time position.

Responsibilities

• Campaign Strategy
• Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram).
• Monitor and optimize campaigns in real-time to improve key performance metrics like CTR, CPC, and ROAS.
• Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies.
• Test, analyze, and report on campaign performance, providing insights and actionable recommendations.
• Workflow
• Stay up to date with the latest trends, platform updates, and best practices in paid media.
• Collaborate with internal teams, including creative and client strategy, to align paid campaigns with broader marketing objectives.
• Manage budgets efficiently and allocate spend across channels to maximize ROI.
• Project and Time Management
• Stick to timelines while ensuring a high quality of work.
• Demonstrate proactive solution-based thinking and delivery.
• Change tasks at a moment’s notice and complete work on deadline.
• Communication
• Collaborate with client-facing strategists, creative team members, and production team members to ensure paid media campaigns align with client goals.
• Answer all emails and messages promptly, ensuring seamless communication between internal teams and clients.
• Proactively seek out answers to questions on campaign objectives, audience targeting, budget allocations, or creative assets needed to execute and optimize campaigns effectively.
• Clearly communicate findings, insights, and recommendations to strategists and, when required, directly to clients, translating performance data into actionable strategies.
• Innovation & Knowledge
• Stays up to date on industry trends, platform updates, and consumer behavior, incorporating evolving technology into campaign strategies.
• Analyzes paid media performance data (including CTR, CPC, ROAS, and conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness.

Requirements

• 1+ years of experience managing paid media campaigns, with a strong focus on Google Ads and Meta Ads.
• Bachelor’s degree or equivalent in a relevant field of study.
• Proficient in Google Ads Manager, Meta Business Manager, Google Analytics, and other relevant tools.
• Strong analytical skills with experience in data-driven decision-making and performance reporting.
• Comfortable working in a fast-paced environment, managing multiple campaigns and priorities simultaneously.
• A proactive problem-solver who can adapt to changing algorithms, industry trends, and campaign needs.

Qualifications

• Experience with real estate ad campaigns.
• Client-facing communication skills.
• In-depth understanding of Catalyst, our brand, our history, our beliefs and our direction.
• Advocates for new platforms and other ideas to promote Catalyst’s brand presence.