Paid Media Specialist
We are looking for a Paid Media Specialist to own our performance advertising across search and social. This is a strategy-plus-execution role: you'll set the direction for how clients spend, build and optimize the campaigns yourself, and be accountable for the numbers. Paid search will be the main focus of this role, with social experience a large plus.
Responsibilities
- Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube
- Conduct keyword research, write ad copy, manage negative keywords, and review search terms
- Monitor campaign budgets, pacing, bids, conversion volume, CPA, and ROAS
- Launch and manage social campaigns across multiple platforms as required
- Review performance regularly and identify practical optimization opportunities
- Assist with conversion tracking and troubleshoot basic tracking issues
- Use GA4, Google Tag Manager, and reporting platforms to evaluate performance
- Prepare clear performance updates for internal teams and clients
- Stay organized while managing multiple accounts and priorities
- Partner with Dev to get pixels, tags, and web events deployed correctly; validate via QA before/after launch
Requirements
- 3 to 5 years of hands-on paid media experience, preferably in an agency environment
- Strong working knowledge of Google Ads, additional platforms a plus
- Experience managing social campaigns independently
- Experience with keyword research, search query analysis, audience targeting, and budget management
- Familiarity with GA4 and Google Tag Manager
- Strong attention to detail, especially when working with budgets, targeting, and conversion tracking
- Ability to explain performance clearly without overcomplicating it
- Comfortable asking questions, taking feedback, and learning from more senior team members
Nice to Have
- Experience with call tracking platforms like Call Rail, Liine, Invoca, etc.
- Experience with Freshpaint or similar
- Experience with programmatic DSPs
- Experience with Looker Studio or similar reporting tools
- Familiarity with Google Ads Editor
- Basic knowledge of CRM data or offline conversion tracking
- Experience working with healthcare, lead generation, or ecommerce accounts
What Success Looks Like
You are dependable, curious, and comfortable working directly inside advertising platforms. You catch issues before they become problems, understand the reason behind your optimizations, and take ownership of your work. You do not need to know everything on day one. We are looking for someone who is comfortable asking questions and has a desire to learn and grow with the team.
Benefits
- Generous salary
- Comprehensive benefits package
- Opportunities for professional growth and development
- A collaborative and supportive work environment
- A virtual work environment
- Fifteen days of paid time off (PTO) annually
- All major holidays off, plus extra Fridays off for months without a holiday (ensuring at least a 3-day weekend every month)
- A paid Holiday Break between Christmas and New Year’s
- Matched 401K
- Health Insurance
- Dental Insurance
- Vision Insurance
About the Company
Founded in 2006, Healthcare Success is a full-service brand performance marketing agency specializing in the healthcare industry. Recognized as a thought-leader, the company helps clients build strong brands and effectively manage marketing campaigns. Healthcare Success is committed to driving results, including scaling new customer acquisitions, enhancing relationships, and optimizing media efficiency. With a focus on innovative strategies, the organization provides trusted marketing solutions tailored to each client’s unique needs.
Location: While most of our team members are based in Southern California, this position is virtual. We will accept applicants from throughout the continental US.