Paid Media Specialist

About the role

Tommy’s is looking for a Paid Media Specialist to be responsible for crafting and executing campaigns that drive results and revenue using channels like Meta and programmatic platforms. This role combines hands-on, in-platform work with a strong analytical mindset to monitor KPIs and optimize performance. You’ll collaborate with our in-house creative and retail teams to ensure that campaigns align with the business goals and deliver measurable impact.

What can Tommy's offer you?

• Base pay and eligibility for annual profit-sharing bonus
• Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
• Dependent Care FSA with on-site Daycare options
• 401k match and complimentary financial planning services
• Paid time off and paid holidays
• Opportunity for continued education and tuition assistance
• Valuable learning and development program
• Significant ability to grow internally for motivated and strong performing team members
• Fun, energetic, family-oriented work culture with an emphasis on team member morale
• Growing nationwide brand / presence

Responsibilities

• Plan, develop, and implement paid media campaigns for Tommy’s Express Car Wash’s Brand Fund and In House Agency while supporting the national brand and strategy.
• Oversee end-to-end management of nationwide paid media campaigns across various platforms, ensuring maximum ROI and adherence to budget constraints.
• Coordinate with Paid Media Manager to develop and execute campaigns including but not limited to Meta, Google Ads, and other programmatic platforms.
• Collaborate effectively with the other members of the Paid Media team, Creative team, and Retail team to meet the goals defined by the company.
• Provide data to show revenue growth from paid media efforts.
• Consult with Regional Marketing Consultants to recommend Paid Media strategies to our Franchise Partners.
• Leverage CRM data and audience insights to inform segmentation, targeting, and offer development.
• Identify, monitor, and report on monthly performance and KPIs.
• Initiate and execute tests to push the bounds of our ad strategies.
• Identify problems and inefficiencies in both campaigns and processes and implement effective solutions promptly.
• Stay current on the latest paid media trends and best practices.
• Other duties as assigned; duties and responsibilities may change at any time with or without notice.

Qualifications

• Advanced degree or equivalent formal training/certifications and experience in marketing or related field required.
• 2+ years experience in Paid Media.
• Familiarity with Digital Marketing Metrics and KPIs.
• Ability to analyze data and provide data-driven/evidence-based results.
• Desire for continued education in the ever-changing digital landscape.
• Google Analytics Certification.
• Technical savvy and proficient in Microsoft Office; experience within database systems a plus.
• Excellent written and oral communication skills.
• Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments.
• Strong organizational and time management skills; ability to multitask and prioritize workload.
• Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions.
• High level of integrity and dependability with a strong sense of urgency and results-orientation.
• Views customer care as high priority; exhibits a positive can-do attitude.
• Displays a strong initiative and drive to identify gaps and fill them.