Paid Media Specialist

Tommy’s is looking for a Paid Media Specialist to be responsible for crafting and executing campaigns that drive results and revenue using channels like Meta and programmatic platforms. This role combines hands-on, in-platform work with a strong analytical mindset to monitor KPIs and optimize performance. You’ll collaborate with our in-house creative and retail teams to ensure that campaigns align with the business goals and deliver measurable impact. What can Tommy's offer you?Base pay and eligibility for annual profit-sharing bonusFull insurance package including Health, Dental, Vision, Life, Disability, Employee AssistanceDependent Care FSA with on-site Daycare options401k match and complimentary financial planning servicesPaid time off and paid holidaysOpportunity for continued education and tuition assistanceValuable learning and development programSignificant ability to grow internally for motivated and strong performing team membersFun, energetic, family-oriented work culture with an emphasis on team member moraleGrowing nationwide brand / presence Position Responsibilities:Plan, develop, and implement paid media campaigns for Tommy’s Express Car Wash’s Brand Fund and In House Agency while supporting the national brand and strategy.Oversee end-to-end management of nationwide paid media campaigns across various platforms, ensuring maximum ROI (return on investment) and adherence to budget constraints.Coordinate with Paid Media Manager to develop and execute campaigns including but not limited to Meta, Google Ads, and other programmatic platforms.Collaborate effectively with the other members of the Paid Media team, Creative team, and Retail team to meet the goals defined by the company.Provide data to show revenue growth from paid media effortsConsult with Regional Marketing Consultants to recommend Paid Media strategies to our Franchise PartnersLeverage CRM data and audience insights to inform segmentation, targeting, and offer developmentIdentify, monitor, and report on monthly performance and KPIsInitiate and execute tests to push the bounds of our ad strategiesIdentify problems and inefficiencies in both campaigns and processes and implement effective solutions promptlyStay current on the latest paid media trends and best practicesOther duties as assigned; duties and responsibilities may change at any time with or without notice. Position Qualifications & Candidate Attributes:Advanced degree or equivalent formal training/certifications and experience in marketing or related field required2+ years experience in Paid MediaFamiliarity with Digital Marketing Metrics and KPIsAbility to analyze data and provide data-driven/evidence-based resultsDesire for continued education in the ever-changing digital landscapeGoogle Analytics CertificationTechnical savvy and proficient in Microsoft Office; experience within database systems a plusExcellent written and oral communication skillsProcess-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departmentsStrong organizational and time management skills; ability to multitask and prioritize workloadHighly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisionsHigh level of integrity and dependability with a strong sense of urgency and results-orientationViews customer care as high priority; exhibits a positive can-do attitudeDisplays a strong initiative and drive to identify gaps and fill them Work Environment and Physical DemandsThis job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.To successfully perform the essential functions of this job, team member must be able to:Work and commute in all weather conditionsEffectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange informationWalk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingersWork in a fast-paced environment where they will often be multitaskingMove about inside the office to access standard office equipmentConstantly operate a computer and other office productivity machinery such as keyboard, copy machine and printerRemain in a stationary position 50%+ of the time, alternating between sitting and standingAbility to move and lift up to 30 poundsDrive between company locations and/or vendors or suppliers as needed while on job Overview of Tommy’s Family of Companies: Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site. Tommy’s Express Operations consists of a number of corporately owned Tommy’s Express car wash locations across the country. This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year. Tommy Car Wash Systems (“TCWS”) is the power behind our Tommy’s Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy’s Express and Tommy Car Wash Systems make up the Tommy’s Corporate brand, headquartered in Holland, MI.