Paid Media Specialist

About the role

Silverback Strategies is a performance marketing agency dedicated to helping marketers grow and capitalize on change. We are recognized by Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal as one of the best places to work. We hire the best and help them get better. Our team is supportive, challenged, and inspired by each other. This is a place where you can make a difference.

Responsibilities

• Support Paid Media Managers and Senior Paid Media Managers on the successful execution of paid media strategies & performance for some of Silverback’s largest and most important clients (about 2-3 clients).
• Once fully ramped up, independently manage 1-2 smaller accounts as the lead media strategist and client point of contact.
• Build long-lasting client relationships built on mutual trust, open communication, proactive customer service, and industry-leading delivery.
• Work directly with teammates to strategize, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals.
• Tactically execute day-to-day campaign operations within both Paid Search and Paid Social ad platforms (mainly Google Ads and Meta).
• Take direction from Paid Media Managers, Senior Managers, and Client Directors on high-priority client tasks, ad hoc projects, and generally “plugging in” to support the team where needed.
• Play an active role in monthly reporting and, as appropriate, actively participate in biweekly client status meetings.
• Strategize regular and ad hoc Paid Media deliverables to achieve clients' marketing goals and demonstrate the value of our agency’s partnership.
• Understand your clients’ industries, audiences, and goals — and stay on top of industry changes, trends, and best practices.
• Collaborate with the Sr. Paid Media Manager and other team members on cross-channel marketing strategy for clients; collaborate with analytics, content, design and dev team members.

Requirements

• 2+ years of Paid Media performance marketing experience.
• We will consider exceptional candidates with 1+ years of experience if they have outstanding intangible skills such as a strong eye for detail and a genuine hunger to learn & grow!
• Paid Search / Google Ads experience is a must-have — able to independently execute Google Ads builds and changes from start to finish with no errors and limited oversight. (Paid Social experience is a strong plus.)
• Previous experience at a digital marketing and/or performance marketing agency is a must-have.
• Strong proficiency with Google Sheets and/or Excel.
• Highly analytical; strong technical foundation; and exceptional attention to detail.
• Outstanding organization and time management skills (prior experience with Asana is a plus).

Qualifications

• A genuine love of learning and a desire to constantly learn and grow.
• Ahead of the curve in terms of industry knowledge and trends.
• Able to take direction and work collaboratively with others.
• Strong written and verbal communication skills.
• A highly collaborative mindset — enjoys cross-collaboration and working with / learning from your peers.
• Eagerness to deliver under tight deadlines.

Skills

• Strong analytical skills.
• Excellent organizational and time management skills.
• Proficiency with Google Sheets and/or Excel.
• Ability to work independently and as part of a team.
• Strong communication and interpersonal skills.
• Ability to handle multiple tasks and prioritize effectively.

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match

Pay

Compensation is commensurate with experience.

Schedule

The role is fully remote and requires flexibility to work across the continental United States.