Paid Media Specialist

Atom.com · Hoffman Estates, IL · Yesterday

On-siteMarketingFull-time

About the role

The Paid Media Specialist will own the technical and strategic backbone of Atom's paid advertising operations. This role requires a deep understanding of paid media, technical fluency across various platforms, and hands-on experience with structured A/B testing.

Responsibilities

Set up and manage paid campaigns across Meta, LinkedIn, Reddit, Quora, and emerging AI/chat ad platforms
Build and troubleshoot event tracking and conversion setups across all channels
Conduct technical audits to catch tracking issues, attribution gaps, and setup errors before they affect performance
Design and execute structured A/B tests across creative, audience, and campaign structure
Manage remarketing and audience targeting strategy
Own reporting and performance analysis, and turn findings into clear optimization actions
Partner with the creative team to test new formats and messaging
Stay ahead of new paid channels, including AI-driven platforms, and evaluate them for testing
Use AI tools to work more efficiently across campaign execution and analysis

Requirements

We are looking for a candidate with 4-6 years of experience in paid media, paid social, or performance advertising. Strong technical fluency is essential, including platform setup, pixel/event tracking, and analytics implementation. Hands-on experience with structured A/B tests is required, along with strong analytical skills and fluency in GA4 or similar analytics tools. A high ownership mindset and comfort working across a broad and evolving set of ad platforms are also crucial. Bonus points for experience with newer/ad less-mature ad platforms or a startup environment.

Qualifications

This is a mid-level role for someone genuinely drawn to the technical side of paid media. The ideal candidate will be comfortable working independently, owning the technical foundation of paid media campaigns, and collaborating closely with the creative team and founders.

Skills

A strong technical background, including experience with multiple ad platforms, is essential. Proficiency in Google Analytics 4 (GA4) or similar analytics tools is also required. Experience with AI tools and staying ahead of new ad channels is a plus.

Benefits

Atom offers competitive benefits including a 401(k), dental insurance, health insurance, paid time off, and vision insurance.