Paid Media Specialist - Contract

Campaign Planning & Execution

• Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, TikTok, Pinterest, and YouTube
• Translate business goals and strategic direction into actionable paid media tactics
• Execute campaign setup, launches, optimizations, and ongoing performance monitoring
• Manage budgets, pacing, and platform-level reporting to ensure efficient media spend

Optimization & Reporting

• Analyze campaign performance data to identify insights and optimization opportunities
• Develop audience strategies, keyword lists, ad copy variations, creative briefs, and testing frameworks
• Prepare clear, client-ready performance summaries and insights
• Stay current on platform updates, media trends, and best practices

Cross-Functional Collaboration & Communication

• Communicate strategy, performance, and recommendations clearly to internal teams and client stakeholders
• Maintain strong organization across campaign documentation, timelines, and reporting