Paid Media Specialist (Contract)

Aspire is the world’s first word-of-mouth commerce platform that leverages brand ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s software platform and award-winning Agency Services team have served household names such as M&Ms, Keurig, Samsung, HelloFresh, and Dyson, while paying out $100M to creators worldwide.

About the role

We’re seeking a Paid Media Specialist to join our team on a contract basis (up to 40 hours/week). This is a hands-on role supporting a high-impact service organization, with potential to transition into a full-time position as business needs grow. The role focuses on the tactical execution of paid media campaigns and whitelisting/allowlisting, working closely with internal teams to implement campaign structures, manage day-to-day optimizations, and ensure successful delivery of paid influencer assets.

Responsibilities

• Execute paid influencer campaigns across Meta, TikTok, and YouTube, including setup of creative assets, hooks, and formats based on platform best practices.
• Monitor and optimize ad performance by managing audience targeting, budget allocation, and campaign structure for maximum efficiency.
• Own the whitelisting/allowlisting process: request Partnership Ad codes and TikTok Spark Ad codes from creators, track authorization status, troubleshoot rejected or expired permissions, and re-request as needed to avoid campaign delays.
• Support Strategy and Client Services teams by implementing technical requirements for new campaigns and ensuring correct tracking configuration.
• Build client-facing materials and proposals that clarify paid media strategy, including budget allocations, targeting strategies, and flight schedules.
• Utilize Meta, TikTok, and YouTube Ads Managers to deploy and manage high volumes of creator content.
• Set up and manage campaigns end-to-end: structure, targeting, creative deployment, and optimization.
• Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients.
• Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars.
• Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals.
• Execute Paid Partnership Ads campaigns: discovery, outreach, negotiations, and contracting of creators to develop content for paid media campaigns.
• Own client communications for Paid Partnership Ads campaigns, providing recommendations for creator content development and supporting brief creation.

Requirements

• Strong execution capabilities in paid social, with the ability to implement and manage ad campaigns that drive measurable performance.
• Hands-on experience with Meta, TikTok, and YouTube Ads Managers, specifically whitelisting and conversion-focused campaigns.
• Agency background in paid media (influencer or creator marketing agency experience is a plus).
• Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients.
• Self-directed and proactive, with the ability to context-switch across multiple accounts.
• Familiarity with social commerce is a bonus.

Pay

The hourly rate for this contract position is $30–45 USD (remote, United States).