Paid Media Specialist

Who This Role Is For

• Comfortable operating across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads — you’re platform-agnostic and pick up new platforms quickly
• Execution-focused: you take a clear brief and run with it without needing to be managed step by step
• Detail-oriented by nature — you notice when something’s off in a campaign setup before it becomes a problem
• Takes ownership of the accounts you’re responsible for, and communicates clearly when something needs attention
• Builds trust through consistency: you do what you say, when you say you’ll do it
• Motivated by measurable outcomes — you care about CPL, ROAS, and pipeline contribution, not just impressions

Who This Role Is Not For

• Need full creative autonomy or want to own strategy from the ground up
• Prefers staying in one or two platforms rather than working across a full channel mix
• Uncomfortable with ambiguity or fast-moving account priorities
• Avoid troubleshooting tracking issues or digging into data to find answers
• Needs constant direction or check-ins to stay on track

What You’ll Be Responsible For

• Build and launch paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads based on strategic briefs from the Paid Media Strategist
• Maintain tracking integrity — flag discrepancies, support GTM and GA4 setups, and ensure data accuracy across accounts
• Execute A/B and creative tests defined by the Strategist; document results clearly so learnings can be applied going forward
• Prepare regular performance reports and contribute to client-facing updates with accurate data and clean commentary
• Proactively surface anomalies, opportunities, or issues to the Strategist before they become problems
• Support campaign builds for new client onboardings, including structure setup, audience creation, and pixel/tag verification

What Success Looks Like

• Your campaigns launch on time, are set up correctly, and deliver against the KPIs defined in the Strategist’s brief
• Tracking is clean across your accounts — data is accurate and trusted by the team and the client
• You’re catching performance issues before they’re flagged by someone else
• The Strategist can rely on you to execute without needing to re-explain or re-check your work
• You’re improving — each month you understand the platforms, the clients, and the process a little better

Required Experience

• 2–4 years of hands-on paid media experience, ideally in a B2B or agency environment
• Proven ability to build and manage campaigns across at least two of: Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads
• Working knowledge of tracking fundamentals: GTM, GA4, pixel setup, and conversion event configuration
• Experience pulling performance data, identifying trends, and communicating findings clearly
• Comfortable working in a fast-paced environment with multiple accounts and shifting priorities
• HubSpot experience is an asset but not required
• Familiarity with B2B buying cycles, lead generation, and funnel-stage targeting is a strong plus

Location, Timezone & Work Setup

• Work Setup: Fully remote
• Primary Target Locations: Canada, LATAM, Europe. Candidates outside these regions may be considered if experience is exceptional and working hours align.
• Timezone: Required overlap with EST

Compensation

• Base Pay Range: $45,000 – $55,000 CAD / year
• Expected Total Comp (OTE): $60,000 – $70,000 CAD / year
• Total compensation includes: Company-wide profit sharing + commission on expansions/extensions
• How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

Immediate benefits

• TECH BUDGET: We will give you a budget to buy the gadgets and tech you need to execute.
• 100% REMOTE: Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.
• ALL NATIONAL HOLIDAYS: We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.
• PAID TIME OFF: Two weeks minimum paid vacation days.
• WELLNESS & FITNESS COVERAGE: We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
• EDUCATION REIMBURSEMENT: Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.
• COMPETITIVE MEDICAL & DENTAL BENEFITS: We offer a competitive dental and healthcare benefits plan for colleagues and their families.