Paid Media Specialist

About the role

The Paid Media Specialist will plan, execute, and optimize paid advertising campaigns for a portfolio of agency clients. They will own day-to-day performance across various platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and other emerging channels.

Responsibilities

• Strategize, build, launch, and manage paid media campaigns across Google Ads, Meta Ads Manager, LinkedIn, TikTok, YouTube, and other platforms as client needs require
• Develop full-funnel paid media strategies that support awareness, engagement, lead generation, and revenue goals for each client
• Own campaign performance for multiple client accounts simultaneously — pacing budgets, adjusting bids, and reallocating spend to hit each client's goals
• Structure campaigns using modern best practices, including automated/algorithm-friendly campaign types (e.g., Google Performance Max, Meta Advantage+) and smart budget allocation
• Conduct keyword, audience, and competitive research to inform targeting and campaign strategy
• Build and execute structured testing roadmaps spanning creative, audience, and landing page tests to identify high-performing messaging and formats
• Write and test ad copy and collaborate with the creative team on assets for A/B and multivariate testing
• Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale
• Use Google Analytics (GA4) as a primary tool to analyze performance data, diagnose underperformance, and identify opportunities to improve KPIs (CPA, CPL, ROAS, CTR, conversion rate, etc.)
• Build reporting dashboards and clear, client-ready performance summaries, and communicate insights and recommendations to account managers and clients
• Stay current on platform updates and industry best practices, and proactively recommend new tactics or channels
• Partner with the Digital Lead on account strategy, forecasting, and budget planning

Requirements

• Bachelor's degree in Marketing, Analytics, Business, or a related field, or equivalent hands-on experience
• 2-4+ years of hands-on experience managing paid search and paid social campaigns; agency experience strongly preferred
• Demonstrated expertise in Google Ads and Meta Ads Manager, including campaign structure, bidding strategies, and audience targeting
• Working experience with LinkedIn, TikTok, and/or YouTube advertising
• Advanced proficiency in Google Analytics (GA4) — comfortable building reports, segments, and pulling insights independently
• Familiarity with modern attribution models and cross-channel measurement
• Experience managing multiple client accounts and budgets at the same time without dropping details
• Clear written and verbal communication skills; able to explain performance data to non-technical stakeholders
• Exposure to landing page optimization and CRO best practices