Paid Media Manager

Location: Remote
Start Date: ASAP
Duration: 3 month contract
Compensation Range: $55-65/hr W2
Must be authorized to work in the U.S. without sponsorship.

Responsibilities

• Develop and execute paid media strategies aligned with business and marketing objectives.
• Manage end-to-end campaigns across LinkedIn Campaign Manager (primary platform), Meta Ads Manager, Google Ads (Search & Display), programmatic channels, and industry publication placements.
• Own campaign setup, optimization, A/B testing, audience targeting, budget management, and performance reporting.
• Manage the paid media calendar, coordinating campaign launches and budgets across multiple business lines.
• Create and optimize brand awareness, thought leadership, product marketing, and lead generation campaigns targeting B2B, institutional investor, and high-net-worth audiences.
• Collaborate with creative, content, SEO, and analytics teams to develop compelling ad creative, messaging, and landing page strategies.
• Analyze campaign performance and provide actionable insights and recommendations to senior leadership.

Requirements

• 5-8+ years of hands-on paid media experience in an agency or in-house environment.
• Expert-level experience with LinkedIn Campaign Manager (required), plus Meta Ads Manager and Google Ads (Search & Display).
• Proven success managing B2B paid media campaigns from strategy through execution and optimization.
• Strong analytical skills with experience interpreting campaign data and making performance-driven recommendations.
• Ability to write and optimize ad copy for LinkedIn, Meta, and Google campaigns.
• Experience working independently in a fast-paced, project-based or contract environment.

Qualifications

• Experience within investment management, financial services, private wealth, commercial real estate, or real assets industries.
• Understanding of B2B buyer journeys, audience segmentation, and lead generation strategies.
• Experience with Canva and collaborating across cross-functional marketing teams.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Eligible for Health, Dental, Vision, and 401K.