Paid Media Manager

About the role

Flock is a high-performance team dedicated to building technology that reduces crime and protects privacy. We partner with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Our technology supported over 1 million criminal investigations last year and has helped solve approximately 20% of reported crimes in areas where we're deployed.

Responsibilities

• Own cross-channel paid media execution across Meta, LinkedIn, Reddit, programmatic display, and emerging platforms, with a focus on paid social.
• Maintain working knowledge of paid search and contribute to cross-channel planning.
• Develop audience segmentation strategies that align channel selection, creative, and messaging to buyer personas and funnel stage.
• Manage daily campaign operations including audience targeting, bid strategy, budget pacing, exclusion management, creative iteration, and conversion tracking.
• Collaborate with agency or contractor partners on day-to-day execution, ensuring quality, alignment, and performance accountability.
• Drive a culture of experimentation by building and maintaining a structured testing framework, evaluating emerging channels, and bringing a data-backed case for new investment areas.
• Own creative quality and briefing, serving as the quality bar for paid media creative and writing strong creative briefs for the creative teams.
• Stand up new paid media channels and vendor relationships, document campaign processes, and own campaign tracking and reporting across all active channels.

Requirements

5+ years of hands-on paid media experience in B2B, with a proven track record managing budgets across multiple digital channels including Meta, LinkedIn, and Google. Deep expertise in Meta Ads and LinkedIn Campaign Manager, including audience targeting, Conversions API, lead gen forms, retargeting, and advanced bidding strategies. Experience working in long, complex B2B sales cycles; understands how paid media supports the full buying journey, not just demand capture. Audience-first approach to channel strategy: starts with where the audience is and builds the channel mix around that, rather than defaulting to familiar platforms. Proven ability to build and execute a structured testing framework, with documented hypotheses, clear measurement, and results that inform ongoing strategy. Strong creative briefing skills; able to translate campaign objectives and audience insights into clear, channel-specific direction for creative teams, including across formats such as static, video, carousel, and lead gen. Strong analytical skills with the ability to interpret performance data across the full funnel and translate findings into actionable recommendations. Clear communicator who can translate paid media strategy and performance into business language for demand gen, product marketing, sales, and leadership audiences. Self-directed and organized; manages multiple priorities across campaigns, verticals, and stakeholder groups without needing to be managed, and proactively brings recommendations forward rather than waiting to be told what to improve. Treats the paid media program like an owner -- brings ideas forward, takes initiative, and is as invested in the outcome as anyone on the team. Genuinely curious about what is next in digital advertising; follows platform changes, tests emerging formats, and builds the case for new channel investments.

Qualifications

• Experience with ABM platforms and intent-based targeting.
• Familiarity with CTV, podcast advertising, or content syndication as part of a broader media mix.
• Familiarity with programmatic platforms such as StackAdapt or equivalent DSPs.
• Experience with Salesforce reporting and understanding of marketing attribution models.
• Experience with creative analytics tools (Motion, SuperAds, or equivalent) or AI-assisted tools for creative ideation and performance analysis.
• Platform certifications across relevant paid media channels.

Benefits

Flexible PTO, fully-paid health benefits plan, 12 weeks of 100% paid parental leave, birthing parents eligible for additional 6-8 weeks of physical recovery time, Maven fertility and family benefits, Spring Health mental health benefits, Caregiver support, Carta Tax Advisor, and four Employee Resource Groups (ERGs).

Schedule

Full-time position.

Pay

$97,500 to $125,000 base salary, plus Flock Stock Options.