Paid Media Manager

About the role

Hitched Marketing Co. is a leading provider of marketing and sales solutions for the wedding industry. Since 2019, we have helped 400+ venues across the country generate over $120M in wedding contracts while managing over $4M in ad spend.

Responsibilities

• Manage and monitor Meta ad campaigns across multiple client accounts within a combined spend of $250,000+ per month and growing
• Identify and resolve spend delivery issues, pacing problems, and ad account errors proactively
• Track and report on performance results alongside the media buying team to ensure every account is moving in the right direction
• Bring fresh creative and targeting ideas to the table to continuously improve performance across all accounts
• Manage dataset configuration and troubleshoot pixel and event tracking issues across Meta Business Suite
• Set up and maintain Conversions API (CAPI) connections to ensure accurate server-side event reporting
• Handle Facebook and Instagram integrations inside GoHighLevel (GHL)
• Diagnose and resolve tracking discrepancies, deduplication issues, and event misfires
• Handle Meta-related issues that arise during new client onboardings, including account access, pixel setup, and integration errors
• Work directly with the Marketing Director to build and refine systems that prevent tracking breakage and reduce recurring technical issues at scale
• Manage daily access for the media buying team -- adding and removing team members from ad accounts and Facebook - pages as needed to maintain account security and minimize overnight risk exposure
• Maintain clean account structure and flag any compliance or policy issues before they escalate
• Manage a dedicated account analyst responsible for auditing client accounts and surfacing performance findings
• Review analyst output, ensure recommendations are accurate, prioritized, and actionable, and hold the analyst accountable to deadlines
• Own overall account performance across the portfolio -- the analyst supports the work, but the results are yours to defend
• Translate audit findings into campaign decisions and communicate changes clearly to the broader team
• Assist in managing a team of 3 media buyers and 1 VA as you grow into the role
• Meet weekly with the Marketing Director to review account performance, discuss strategy, and flag any issues
• Communicate clearly and consistently with internal team members across Slack and other tools

Requirements

• U.S. based and experienced working remotely (must reside and work within the United States, except during approved travel or vacation)
• 2 to 4 years of hands-on Meta Ads experience, ideally inside a marketing agency managing multiple accounts
• Solid working knowledge of Meta Business Suite, Events Manager, and Ads Manager
• Experience with Conversions API setup and troubleshooting (not just pixel-only tracking)
• Familiarity with GoHighLevel or similar CRM and funnel platforms is a strong plus
• Comfortable diagnosing tracking issues, dataset misconfigurations, and ad account errors without needing to escalate everything
• Strong attention to detail and the ability to manage multiple accounts simultaneously without things slipping
• Solid understanding of CRM attribution and how ad platform data connects to downstream lead quality and close rates
• Ability to analyze lead quality data and draw conclusions that inform campaign decisions -- not just reporting numbers, but knowing what they mean
• Clear written communication skills and the ability to work independently in a remote environment
• Someone who takes ownership, follows through, and does not need to be micromanaged
• Experience with wedding/event marketing
• Familiarity with Zapier or workflow automations
• Experience reviewing creative performance data and contributing to ad creative strategy

Qualifications

• Experience with wedding/event marketing
• Familiarity with Zapier or workflow automations
• Experience reviewing creative performance data and contributing to ad creative strategy

Skills

• Meta Ads experience
• Conversions API setup and troubleshooting
• CRM attribution
• Remote work experience
• Attention to detail
• Clear communication skills
• Ownership mindset
• Wedding/event marketing expertise
• Zapier or workflow automation familiarity
• Ad creative strategy experience

Benefits

• Health insurance benefits
• Unlimited PTO
• Full-time, Monday through Friday, W-2 employed position
• Regular training and development
• Strong team culture with clear path for upward mobility and promotion

Pay

$60,000 base salary

Schedule

Monday through Friday, full-time