Paid Media Manager

Ink Digital · Brentwood, TN · 3 wk ago

MarketingFull-time

Salary: £40,000–£50,000 per annum
Location: Brentwood

About the role

Ink Digital is an independent, high-growth agency built on being practical and commercial. We don’t do “fluff” or vanity metrics; we do work that moves the needle. As we scale, we are looking for a heavy-hitting Paid Media Manager to work alongside our Head of Paid Search to lead the department’s output and operational standards. This isn’t a “maintenance” role. You will be responsible for the performance of key accounts, the management of 4 Digital Executives, and the commercial growth of the PPC department.

Responsibilities

Operational Leadership & Team Management
- Manage and direct 4 Digital Marketing Executives, ensuring every account meets the “Ink Standard” for quality and pacing.
- Assign tasks, oversee account health, and act as the first point of escalation for technical issues.
- Implement and run rigorous QA processes to ensure zero-error execution across all client builds.
High-Level Performance Execution
- Lead the strategy for complex Search and Performance Max campaigns, moving beyond basic ROAS to Profit-on-Ad-Spend (POAS) and LTV-led bidding.
- Work directly with the SEO team to ensure a “Total Search” approach—identifying where PPC can plug gaps in organic visibility and vice versa.
- Own the transition to a cookieless world by implementing First-Party Data strategies, Enhanced Conversions, and CRM integrations (HubSpot) to feed bidding AI.
Commercial & Departmental Growth
- Support the Head of Paid Search in audits and pitches by identifying account inefficiencies and presenting clear growth roadmaps.
- Help create internal playbooks, testing frameworks, and reporting templates to scale the department efficiently.
- Direct creative requirements for Demand Gen and PMax, ensuring assets are backed by performance data.

Requirements

The Experience
- 3+ years in a high-paced agency environment, handling multiple deadlines and varying budgets.
The Manager
- Ready (or already experienced) to manage people, delegate effectively, and hold others accountable for work quality.
The Technician
- Deep understanding of Google Ads, GA4, and the technical side of tracking; proactive in hunting for marginal gains.
The Communicator
- Able to explain complex performance data to clients in a way that aligns with their business goals.

Skills

Must-Have
- Expert-level Google Ads (Search, PMax, Shopping).
- Proficiency in GA4 and Server-Side tracking concepts.
- Experience managing or mentoring junior team members.
- Strong commercial awareness (understanding client margins and business goals).
Nice-to-Have
- CRM Knowledge: Experience linking HubSpot or Salesforce data to ad platforms.
- Feed Management: Experience with Merchant Center or tools like Channable/Feedonomics.
- Paid Social: Strategic knowledge of Meta and LinkedIn to support omnichannel growth.

Benefits