Paid Media Manager

What You'll Do

• Own paid media strategy and execution across Meta, TikTok, Google Ads, and emerging channels (e.g., Pinterest), from initial test through scaled, profitable campaigns
• Manage and continuously optimize budget allocation across channels and campaigns to hit CAC, ROAS, and new-customer growth targets
• Build and run a continuous creative testing cadence — hooks, formats, angles, offers — in close partnership with the broader marketing and creative team
• Partner with the influencer relations team to identify and repurpose high-performing organic UGC as paid creative
• Analyze campaign performance, attribution, and full-funnel metrics, using data to set priorities and guide weekly decisions
• Report results, learnings, and recommendations directly to the CMO, serving as the trusted voice on paid acquisition strategy
• Test and improve post-click experience (landing pages, offers) in coordination with the broader marketing team

What You Bring

• Full ownership of paid media budget, strategy, and performance, reporting directly to the CMO, with the autonomy to make data-backed decisions on channel mix and spend
• 5+ years of progressive paid media experience, with a strong track record running channel strategy for a DTC or eCommerce brand
• Proven track record of scaling paid spend profitably across Meta and TikTok, with hands-on Google Ads experience a plus
• Strong command of performance metrics (CAC, ROAS, LTV, payback period) across multiple channels simultaneously
• Experience running structured creative testing programs and translating results into briefs that creative and content teams can act on
• Comfortable maintaining a live reporting dashboard and delivering daily, monthly, and ad hoc performance updates to leadership
• Experience running structured creative testing programs and translating results into actionable briefs for creative and content teams
• Comfortable working cross-functionally with creative, content, and influencer teams to source and prioritize ad creative
• Clear, confident communicator who can present results and recommendations to executive leadership
• High level of accountability, comfortable being the first person to lead this function, with the opportunity to help build the team behind it as channels scale
• Expertise with Triple Whale, Meta Ads Manager, TikTok Ads Manager, Google Ads, and other analytics/attribution tools